Understanding Customer Feedback
Published Aug-12-2019
You already know that your customers are at the heart of your business. The smartest strategists understand that an outstanding customer experience leads to loyalty, brand evangelism and new business. But how can you find out what your customers... Read More
What Is Strategic Planning?
Published Aug-06-2019
Regardless of the industry where you compete, data-driven insights will help you drive customer loyalty, win new business and gain market share. However, to really understand the competitive landscape, you’ll need competitive intelligence to gain a holistic view of... Read More
Tips for Improving the Customer’s Experience With Your Business
Published Jul-26-2019
Customer experience (CX) is inseparable from a brand’s reputation. Discussions of one will invariably lead to the other, as improving customer service interactions and offerings should result in a directly enhanced company reputation. Strategizing exceptional customer experiences doesn’t happen... Read More
Best Questions to Ask Customers to Gain Valuable Feedback
Published Jul-25-2019
Your customers are one of your most important assets as a business. Without them, profits cannot grow, and the concept of expansion becomes impossible. With this realization, your business can communicate with customers to determine what you’re doing right... Read More
Risks of Not Doing Thorough Market Research
Published Jul-23-2019
Customer buying habits, needs and motivations are in many ways measurable, not mysterious. Today’s companies have more tools than ever to ground their innovative ideas with real market information — information revealing the feasibility of a new product or... Read More
How to Plan and Execute Shifts in Business Planning
Published Jul-18-2019
Let’s cut to the chase — over half of all enterprise strategic plans fail the same year they’re born. Downstream risks aren’t accounted for, objectives go unmonitored, budgets are misappropriated and accountability is left static. The result is an... Read More
How Business War Gaming Can Improve Your Company’s Strategic Vision
Published Jul-15-2019
Everyone has faced a difficult decision in their lives where they wished they could see the potential outcomes beforehand. In business, those types of make-or-break choices happen every single day. Decision-makers want to know what’s going to happen if... Read More
How to Get Ahead of the Competition — and Stay There
Published Jun-05-2019
Organizations seeking to outpace the competition require ideas and strategies inspired beyond generalizations. Broad analysis or pre-published, generic findings don’t cut it. To know how to beat the competition, businesses need growth-oriented, yet actionable, data-informing ways to get and... Read More
How Often Should I Perform a Competitive Analysis?
Published
Since competitive intelligence is all about broadening perspectives and learning to look at situations from a competitor’s viewpoint, there’s no hard and fast rule as to when competitive analysis should be conducted. Nevertheless, it’s always better to be ahead... Read More
