Why Use Competitive Intelligence Software?
Published Oct-03-2019
It’s no secret that having the proper tools to organize business data and information gives a company an outlook on their market. With so much information in a business’s day to day processes, “infobesity” describes the overload state intelligence... Read More
Best Opportunities for Growth in the Consumer Goods Market
Published Oct-02-2019
Today’s consumer goods market bustles with both well-known corporate players and nimble new brands attempting to carve out the next great industry competitive advantage. Relying on yesterday’s production, supply chain and sales practices simply won’t cut it. Companies today... Read More
How Often Should I Create Customer Journey Maps?
Published Sep-30-2019
How do you determine the ideal customer experience for your company? A specific, streamlined plan for addressing customer needs is a valuable tool, especially when laid out an easy-to-decipher visual representation. Customer journey maps touch on a number of... Read More
What Is a Customer Journey Map?
Published
To run a business, you need to create positive experiences and memories for your customers. So how do you optimize your business operations to create the ideal customer experience? The process begins with a customer journey map, a powerful... Read More
Best Practices for Pricing Assessments
Published
In the competitive intelligence space, pricing assessments continue to be one of the more frequent requests of CI and marketing functions. These studies tend to be unique in the competitive intelligence space, largely focusing on voluminous quantitative data versus... Read More
How to Execute a VOC Perception Study
Published
Perception studies are becoming go-to research methods that enhance competitive intelligence by including customer perspectives in a particular discussion. In most cases, leadership wants to know what competitors are doing, but customer perceptions can be just as important if... Read More
Win/Loss Program Best Practices
Published
Win/loss assessments have become a critical input to organizations for their strategic and tactical planning activities. These unique inputs are designed to provide executives with evidence-based insights on what the organization is doing well and where shortcomings exist in... Read More
Proactive Worldwide Will Present “The Sacrifice Line” at SIR Annual Conference October 2019
Published Sep-13-2019
Schaumburg, Illinois, September 4, 2019 Proactive Worldwide President and co-founder David Kalinowski will present ideas about the threshold for making career and personal sacrifices in “The Sacrifice Line: Making Tradeoffs — in Research and in Life” at the SIR... Read More
How to Develop a Strategic Business Plan
Published Sep-06-2019
Dime-a-dozen strategic business plans carry dime-a-dozen results. When creating their organization’s long-term strategic priorities, too many leaders fall victim to templates lacking the substantive measures needed to steer toward a brighter business future — or any future, for that... Read More
Proactive Worldwide Will Share Perspectives on “Social Media Monitoring and Analysis of Medical Conferences” at Pharma CI Conference September 2019
Published Sep-04-2019
Schaumburg, Illinois, September 4, 2019 Proactive Worldwide Vice President of Health Care & Life Sciences, Aaron Derdowski, Ph.D., will share perspectives on applications of social media data for pharmaceutical companies at the Pharma CI Conference presentation entitled, “Social Media... Read More
