A client recently asked me a question that stopped me in my tracks: “If AI can analyze everything that’s already known, who’s discovering what’s next?” I haven’t stopped thinking about that question since. Over the past few years, AI has…
Don’t Overlook the Benefits of SWOT Analysis While a SWOT analysis is not a novel concept, many companies do not perform this type of analysis as often as needed. A traditional SWOT (sometimes also known as TOWS) helps increase awareness…
After more than three decades of working with Fortune 1000 leaders, I’ve learned one truth that never fades: scale doesn’t guarantee safety. Even the most dominant players can be blindsided—by new entrants, shifting customer expectations, or technologies that rewrite the…
AI has transformed how we collect and analyze customer feedback — faster sentiment analysis, automated text clustering, predictive churn models. It’s powerful, but also perilous if used without context. Because while AI can detect patterns, it can’t detect meaning yet….
For years, executives have asked me the same question in one form or another: “How do I prove that Competitive Intelligence is worth the investment?” It’s a fair question. CI often delivers its biggest wins behind the scenes by shaping…
I’ve always believed that running a business is like driving a high-performance race car. The executives are at the wheel, making split-second decisions at high speed. Marketing, sales, and operations are the wheels and suspension, keeping the vehicle moving and…
Pricing assessments have become one of the most frequent requests I get in the competitive intelligence space, and for good reasons. These projects aren’t like the usual qualitative intel-gathering exercises. They’re deep, data-driven, and if done right, can directly influence…
Over the years, I’ve seen Voice of Customer (VOC) perception studies evolve from “nice-to-haves” into must-have tools, especially for competitive intelligence teams. Yes, we all want to know what our competitors are doing. But here’s the truth: what customers think…
I still remember when immuno-oncology first started making waves. The buzz around checkpoint inhibitors was electric—PD-1, PD-L1, CTLA-4—suddenly, we were talking about cancer therapies that could unlock the immune system instead of just targeting the tumor. Fast forward a decade,…
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