Consumer Insights departments worldwide play a crucial role in helping businesses understand the wants and needs of their customers. Billions of dollars are invested annually in surveys, focus groups, and data mining through consumer insights departments, all with the aim…

When it comes to Father’s Day, our customer experience consultants have learned that dads often value experiential gifts over traditional physical gifts. The opportunity to create lasting memories and share meaningful moments holds great significance for many fathers. In this…

As a leader in your organization, you know that the business landscape is constantly evolving. It’s crucial to stay ahead of the curve. One way to do this is by working with a competitive intelligence company. Like a trusted partner…

Snapshot A leading marine products manufacturer turned to Proactive Worldwide to benchmark its production capabilities against a top competitor with similar products and capabilities. As a result of our deep-dive research, the client recognized that it would need to upgrade…

If you’re a retailer looking to stay ahead in today’s competitive retail landscape, adopting Buy Now, Pay Later (BNPL) options can be a strategic move to increase sales and gain market share. With changing consumer preferences and evolving shopping behaviors,…

Are you looking to gain a competitive edge in the fast-paced business world? Do you want to anticipate potential challenges before they arise, and increase your likelihood of success? If so, then business wargaming is a powerful tool that can…

Are you looking to gain a competitive advantage in the cutthroat world of business? Do you want to stay ahead of your rivals and make informed strategic decisions? Of course you do. Building a competitive intelligence function in your corporation…

Buying something now and paying for it later describes the promise and popularity of bank credit cards in the 1950s. Today’s version of buy now, pay later (BNPL) has renewed the allure, attempted to cut banks out of the picture,…

Before you can help someone, you need to help yourself, right? For insurers looking to help client companies manage their cyber risk, they must first protect their own balance sheets. Memories of heavy losses in the tumultuous early years of…