Janet Fogel
Engagement Manager
Proactive Worldwide, Inc.
Published: September 3, 2024
In my research on the transformational impact of Artificial Intelligence (AI) within the pharmaceutical industry, I’ve observed firsthand how AI is catalyzing significant shifts in the sector. Through interviews and analysis, I’ve seen major drug companies effectively integrate advanced technologies such as machine learning, deep learning, natural language processing, and generative AI to drive innovation and enhance productivity across the drug development lifecycle. My research reveals that some pharmaceutical companies are focused on leveraging AI to maximize growth, exploring how the technology can accelerate drug discovery, optimize clinical trials, and enhance post-market surveillance. Others focus on using AI to drive efficiency, automating repetitive tasks, and uncovering hidden insights to streamline operations. However, the industry’s approach to AI usage remains a topic of debate. Several pharmaceutical companies are steering employees away from AI tools concerned with the ethical and legal ramifications of AI usage. These companies risk falling behind as competitors leverage AI to impact development, testing, and operations directly.
AI’s Impact on Drug Discovery and Clinical Trials
Accelerating Drug Discovery
Pharmaceutical giants like AstraZeneca are tapping into AI’s potential to accelerate drug discovery. The company formed a $247 million partnership with generative AI firm Absci to develop an AI-designed antibody treatment for an oncology target. Absci’s AI platform can optimize for multiple drug attributes in parallel, taking just 6 weeks from data collection to AI design to wet lab validation—exponentially faster than traditional drug discovery cycles that can span years.
Enhancing Clinical Trial Efficiency
AI is also augmenting clinical trial processes. Moderna, a pioneer in mRNA therapeutics, announced on April 24, 2024, that it struck a significant partnership with AI powerhouse OpenAI to integrate a customized version of ChatGPT, mChat, across nearly all business processes. Around 3,000 Moderna employees will soon have access to customized ChatGPT instances to enhance tasks like selecting optimal drug dosages and drafting regulatory responses. Moderna has already created over 750 tailored ChatGPT models, betting big that AI will help it outpace an ambitious goal of 15 new product launches within five years.
Streamlining Manufacturing and Operations
AI-Powered Pathology Assessments
Swiss pharma giant Novartis partnered with Irish digital pathology company Deciphex to develop AI tools to streamline preclinical pathology assessments. This includes algorithms to accurately identify and quantify lesions within tissues across multiple species for both GLP and non-GLP studies. By digitizing its tissue slide archives, Novartis aims to enhance the efficiency and accuracy of preclinical safety studies through AI.
AI-Augmented Decision-Making
Sanofi is going “all in” to become the first pharma powered by AI. It collaborated with Aily Labs to launch an AI-enhanced decision-making app called PLai, now used daily by around 9,000 Sanofi employees. PLai provides real-time insights, predictions, and simulations to aid strategic decisions like terminating projects early or optimizing portfolio investments. According to internal estimates, PLai has already saved Sanofi over $200 million by enabling more informed decision-making.
Addressing Challenges and Limitations
While enthusiastically adopting AI, pharma companies are being very cautious about safeguarding sensitive data. A recent ZoomRx survey found that around 65% of top pharma firms prohibit employees from using open generative AI like ChatGPT due to security concerns over inadvertently exposing proprietary information during interactions. Other key challenges include ensuring data quality and model interpretability, maintaining regulatory compliance, and addressing ethical considerations around AI’s impact on drug development and patient outcomes. Source: Endpoints News, April 17, 2024
The Future of AI in Pharmaceuticals
To mitigate risks while harnessing AI’s potential, a balanced approach is being taken—aggressively developing internal AI tools and partnering with specialist AI companies while restricting the usage of open-source generative AI that could risk data leaks. As AI capabilities rapidly evolve, we can expect the pharmaceutical industry to continue to be on the cutting edge of productive and secure AI adoption. From drug discovery to manufacturing and business operations, AI is poised to drive unprecedented innovation, efficiency, and patient impact in the years to come.
By carefully integrating the technology while maintaining robust safeguards, these companies can unlock the full benefits of AI while prioritizing patient safety, data security, and responsible innovation. As the industry continues to evolve, we will see even more groundbreaking advancements powered by human expertise and AI capabilities.