Competitive Monitoring & Tracking Programs

Competitive Monitoring Programs

Never be Blindsided by Competitors or Market Shifts

Our continuous intelligence programs deliver curated insights into industry trends, competitor activity, and customer signals—empowering you to act early, not late.

Competitive Monitoring Services

Key Benefits:

  • Stay informed with real-time intelligence
  • Track evolving threats and opportunities
  • Support planning with current, relevant data

Ideal For: CI teams, category leaders, and strategic marketing heads who need constant awareness.

Case Study: Global Financial Services Provider

  • Background: No visibility into competitor innovation.
  • Objective: Build tracking across four business units.
  • Solution: Conducted ongoing primary and secondary research, provided Custom alerts, summaries, and briefings.
  • Outcome: Improved responsiveness and executive awareness.
CI Monitoring Services
Competitive Monitoring and Tracking Consultant

Case Study: Food & Beverage Company

  • Background: Missed competitive promotional activity.
  • Objective: Monitor pricing and launches.
  • Solution: Developed a Monthly tracker across retail and digital channels and conducted ongoing secondary and primary research.
  • Outcome: Consistently cut company reaction time to competitor moves from 4 weeks to 1.