Navigate your competitive landscape effortlessly with our expert team. Specializing in market, customer, and competitor analysis, we bring decades of industry-specific experience and multilingual research capabilities to deliver tailored insights that propel your business forward.
Leadership Team
PRESIDENT & CO-FOUNDER
PWW TENURE: 29 YEARS
David Kalinowski, co-founder, oversees all of Proactive Worldwide’s business operations and administration. With over 30 years of experience in competitive intelligence, research and consulting, he has led successful client engagements for hundreds of domestic and international companies. He assists executive boards as a trusted advisor for counter-intelligence matters and regularly facilitates war gaming events with strategic leadership teams. A dynamic facilitator, he frequently presents at industry events and has been honored with SCIP’s Catalyst Award. In 2022, David was inducted into the Council of Competitive Intelligence Fellows.
CHIEF OPERATING OFFICER
PWW TENURE: 18 YEARS
Ms. Zeman leads implementation of Proactive Worldwide’s strategic plans. She oversees day-to-day operations as well as quality initiatives and processes for delivery. An accomplished leader and member of PWW for 18 years, Zeman guides the firm’s engagement managers and directs employee training and company culture. She has conducted and managed numerous competitive assessments, win/loss studies, new market entry studies, benchmarking studies and deep-dive assessments in consumer and industrial goods and manufacturing markets. Ms. Zeman has extensive experience in market research, strategic planning and competitive intelligence in multiple industries, including credit cards, news media, and automotive aftermarket. She received her BA in international relations (magna cum laude) from DePaul University. She is certified as a Bankcard Management Professional by the National Bankers Association and the University of Delaware.
CHIEF OF STAFF
PWW TENURE: 19 YEARS
Kelley Loiacono leads the Proactive Worldwide’s strategic internal productivity and efficiency efforts, applying a balance of inspiration and accountability to help employees flourish. An award-winning professional integral to the firm’s success for 19 years, Loiacono previously managed the firm’s essential pillars of human resources, legal, insurance, and banking. Loiacono’s encyclopedic knowledge of the business, practical experience, and unsurpassed work ethic help fuel her drive to achieve common goals while maintaining a productive, upbeat working environment. These qualities, combined with her participative leadership style among support staff, add significant and consistent value to Proactive Worldwide.
DIRECTOR OF BUSINESS DEVELOPMENT
PWW TENURE: 12 YEARS
Nando Scola leads our team of business development managers and supports client enterprises. He has 12 years of competitive intelligence, research and analysis experience with Proactive Worldwide. Scola previously served as the main point of contact for Proactive Worldwide clients in consumer and industrial goods, leading more than 100 projects within a four-year period. His unique experience includes market sizing, competitive assessments, voice of customer research and software solutions. Nando earned an MBA, Business Management, from Robert Morris University.
DIRECTOR OF IT
PWW TENURE: 19 YEARS
Ruben Santana serves as the Director of IT at Proactive Worldwide, where he has been a cornerstone for 19 years. He oversees security, cloud systems, and workstations, ensuring seamless and secure operations. Ruben holds a BS in Computer Telecommunications Management from DeVry University. His expertise combines technical acumen with strategic leadership, making him integral to the company’s success.
ENGAGEMENT MANAGER
PWW TENURE: 4 YEARS
Alison Lipson plays a key role in cultivating robust, long-term relationships with our clients. She excels at problem-solving for clients and possesses outstanding organizational and analytical skills. Alison has more than 15 years of experience in market research, where she has worked extensively in data analysis to provide her clients with actionable consumer insights. She is an expert in quantitative and qualitative research methods. Alison received her B.S. from the University of Illinois.
ASSOCIATE ENGAGEMENT MANAGER
PWW TENURE: 7 YEARS
Tasia Pyburn supports all we do at Proactive Worldwide to build and maintain strong client relationships, primarily in the healthcare, pharmaceuticals and medical device industries. Day to day, she delivers expert analysis, writes reports that provide valuable insights for clients while managing client projects. Tasia earned her Ph.D. in cell and developmental biology at Vanderbilt University. She has more than seven years of CI experience and 11-plus years of experience in the field of bacterial pathogenesis.
ENGAGEMENT MANAGER
PWW TENURE: 10 YEARS
Janet Fogel helps direct our efforts to build resilient, enduring client relationships. As a team leader, she manages client accounts, projects and staff. Janet excels at deconstructing information to draw conclusions that help clients make intelligent business decisions. She possesses more than 14 years of competitive intelligence experience and is a subject matter expert in the areas of drug commercialization, immunology and inflammation, vaccines, and cell and gene therapy. She earned her degree in economics from Northern Illinois University.
ENGAGEMENT MANAGER
PWW TENURE: 24 YEARS
Viktor Sobusiak helps lead our efforts to develop and maintain long-lasting client relationships. He is a team leader and project manager, and manages client accounts. Expert at producing market research to help clients intelligently craft business strategy, Victor has more than 24 years of experience in competitive intelligence. He is a healthcare subject matter expert focused on pharmacology, PBMs, medical devices and digital health. Viktor earned his degree in finance from DePaul University.
ASSOCIATE ENGAGEMENT MANAGER
PWW TENURE: 4 YEARS
Stephen Marseille supports Proactive Worldwide’s efforts to create robust, enduring client relationships. He specializes in manufacturing supply chain and competitive benchmarking. Stephen honed his analytical skill and problem-solving abilities through more than 15 years of strategic business and legal research and analysis, enabling him to consistently provide valuable market insights to clients. He earned his JD at Columbia University and his MBA at Seattle University.
Our Associates
Our practice engagement managers, consultants, analysts, industry specialists and collectors have the depth and breadth of expertise to handle any type of customized assignment.
Our unique mix of associates includes:
- Practice Engagement Managers
- Strategy Consultants
- Financial Analysts
- Scientific Analysts
- Technical Analysts
- Subject Matter Experts
- Professionally Trained Intelligence Collectors
