CI Learning Lab

CI Learning Lab

The Next Evolution in Competitive Intelligence Training

The CI Learning Lab is an on-demand, subscription-based resource for developing competitive intelligence knowledge and skills. As a member, you’ll receive lifetime access to an extensive body of video and written educational content designed by experts at Proactive Worldwide, the leader in competitive, market and customer intelligence. The Lab serves all CI skill levels, beginner to industry pro. Resources include a discussion forum that enables you to engage with and learn from like-minded professionals. Upon successful completion of coursework, you can earn a SCIP Competitive IQ Certification. Join Today! Elevate your career and help your organization stay steps ahead of the competition.

A CI Learning Lab membership provides exclusive access to:

  • Video and Audio Lectures
  • Multiple Choice Assessments
  • Downloadable Assignments
  • Interviews
  • Poll Data Capture
  • Exclusive Podcasts
  • SCIP Certification and Membership Opportunities
  • Active Growing CI Community

Strengthen your CI Capabilities

We built the CI Learning Lab courses and community to advance the knowledge of anyone who wishes to improve their CI capabilities. The CI Learning Lab is for you whether you have been in the industry for years or are completely new to the concept of Competitive Intelligence.

We designed courses to guide you through the creation of a world-class CI function from the ground up, so even those beginning their CI journey can hit the ground running.

Courses are as in-depth as possible, ensuring that even the most experienced CI veterans can find something new to implement in their work.


Courses from CI Learning Lab will teach you to:

  • Identify unique value propositions
  • Improve customer retention
  • Increase future sales conversions
  • Optimize processes
  • Tailor product strategies

Trusted by Industry Experts

“If you’re not sure what competitive intelligence is, you’d better find out fast. And if you already know what it is, you’d better learn how to master its role in your business. Either way, learn from the experts — Gary Maag and David Kalinowski.”

Matthew Kelly

Matthew Kelly
New York Times bestselling author of The Dream Manager, The Culture Solution, and The Rhythm of Life

Over 25 years of CI expertise at your fingertips

We’ve had the benefit of really seeing the competitive intelligence industry evolve. We have experienced what’s important and what’s relevant in today’s world. Let us be your subject matter experts to guide and point you in the right direction to build your own CI function. You can rely on our streamlined processes and 25 years of experience and knowledge, earned through our network of clients, to kick-start you in the most efficient way.


About the CI BlueprintSM Course

The CI Blueprint℠ course will help you increase the impact you have at your company and improve the quality of what you produce. We designed the course to reduce your learning time while providing guidance on how you can best add value to your company. A variety of course techniques will get you engaged and teach you to absorb, retain, and apply the key takeaways.

CI Learning Lab is available on the go

The CI Learning Lab is designed to be used on any device. Dive in on your desktop or learn on the go with a mobile device.

Ready to take the next step for your education in Competitive Intelligence?

Get in touch with us today to start planning for the future of your company.