Executive Summary

A national health insurer needed to track competitor benefit changes and pricing in real time. Proactive Worldwide built a monitoring program with dashboards, alerts, and monthly briefs. The client reduced churn, won new Medicaid contracts, and cut internal duplication by 40%.

Business Question

How can we move from reactive responses to proactive advantage in health insurance competition?

Research Approach

Proactive built a custom monitoring program with prioritized watchlists, real-time alerts, monthly briefs, and stakeholder dashboards.

Key Findings

• Early detection of plan redesigns enabled faster moves.
• Medicaid RFP shifts were caught and leveraged.
• Member experience innovations shaped digital priorities.

Business Impact

The client prevented $30M in churn, secured Medicaid wins, improved enrollment, and reduced duplication by 40%, shifting from reactive to proactive strategy.