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Proactive Worldwide Blog

Keep up with the latest insights from Proactive's researchers, analysts, and thought leaders.

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The Importance of Software Evaluation Benchmarking

Published Oct-25-2019

Your business operations need to be effective, efficient and up-to-date if you want to continue pleasing clients and making an impact within your industry. That’s why it’s so important to create a software evaluation benchmarking plan to determine your... Read More

Vanderbilt University Beyond the Lab Podcast

Proactive Worldwide’s Travis Smith, Ph.D. Featured on Vanderbilt University’s Beyond the Lab Podcast


On Oct. 1, 2019, Vanderbilt University featured Vice President, Healthcare and Life Sciences of Proactive Worldwide Travis Smith, Ph.D. in its Beyond the Lab Podcast. In this podcast, Smith spoke about the history of his career and how he... Read More

Vanderbilt University School of Medicine Features Proactive Worldwide

Proactive Worldwide Featured in Vanderbilt University School of Medicine’s Annual Report


This year, Vanderbilt University School of Medicine featured Proactive Worldwide in its 2018-2019 annual report. The report discussed Vanderbilt’s March 2019 visit from three Proactive Worldwide representatives and Ph.D. alumni, who guest spoke at the university’s Management and Business Principles... Read More

Benefits of using competitive intelligence software

Why Use Competitive Intelligence Software?

Published Oct-03-2019

It’s no secret that having the proper tools to organize business data and information gives a company an outlook on their market. With so much information in a business’s day to day processes, “infobesity” describes the overload state intelligence... Read More

Growth Opportunities Consumer Goods Market

Best Opportunities for Growth in the Consumer Goods Market

Published Oct-02-2019

Today’s consumer goods market bustles with both well-known corporate players and nimble new brands attempting to carve out the next great industry competitive advantage. Relying on yesterday’s production, supply chain and sales practices simply won’t cut it. Companies today... Read More

How Often Should I Create Customer Journey Maps?

Published Sep-30-2019

How do you determine the ideal customer experience for your company? A specific, streamlined plan for addressing customer needs is a valuable tool, especially when laid out an easy-to-decipher visual representation. Customer journey maps touch on a number of... Read More

What Is a Customer Journey Map?


To run a business, you need to create positive experiences and memories for your customers. So how do you optimize your business operations to create the ideal customer experience? The process begins with a customer journey map, a powerful... Read More

Best Practices for Pricing Assessments


In the competitive intelligence space, pricing assessments continue to be one of the more frequent requests of CI and marketing functions. These studies tend to be unique in the competitive intelligence space, largely focusing on voluminous quantitative data versus... Read More

VOC Perception Study

How to Execute a VOC Perception Study


Perception studies are becoming go-to research methods that enhance competitive intelligence by including customer perspectives in a particular discussion. In most cases, leadership wants to know what competitors are doing, but customer perceptions can be just as important if... Read More

Win/Loss Analysis

Win/Loss Program Best Practices


Win/loss assessments have become a critical input to organizations for their strategic and tactical planning activities. These unique inputs are designed to provide executives with evidence-based insights on what the organization is doing well and where shortcomings exist in... Read More


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