Dime-a-dozen strategic business plans carry dime-a-dozen results. When creating their organization’s long-term strategic priorities, too many leaders fall victim to templates lacking the substantive measures needed to steer toward a brighter business future — or any future, for that matter….

No matter what your industry is, you are continually facing new challenges and new competition. The market is constantly changing, which is why you need competitive intelligence (CI) to stay ahead of the pack. What is competitive intelligence, though, and…

You already know that your customers are at the heart of your business. The smartest strategists understand that an outstanding customer experience leads to loyalty, brand evangelism and new business. But how can you find out what your customers are…

Regardless of the industry where you compete, data-driven insights will help you drive customer loyalty, win new business and gain market share. However, to really understand the competitive landscape, you’ll need competitive intelligence to gain a holistic view of what’s…

Customer experience (CX) is inseparable from a brand’s reputation. Discussions of one will invariably lead to the other, as improving customer service interactions and offerings should result in a directly enhanced company reputation. Strategizing exceptional customer experiences doesn’t happen overnight….

Your customers are one of your most important assets as a business. Without them, profits cannot grow, and the concept of expansion becomes impossible. With this realization, your business can communicate with customers to determine what you’re doing right and…

Customer buying habits, needs and motivations are in many ways measurable, not mysterious. Today’s companies have more tools than ever to ground their innovative ideas with real market information — information revealing the feasibility of a new product or service…

Let’s cut to the chase — over half of all enterprise strategic plans fail the same year they’re born. Downstream risks aren’t accounted for, objectives go unmonitored, budgets are misappropriated and accountability is left static. The result is an organization…

Everyone has faced a difficult decision in their lives where they wished they could see the potential outcomes beforehand. In business, those types of make-or-break choices happen every single day. Decision-makers want to know what’s going to happen if they…