Emerging Threats: Customer Switching Strategies – Channel Partners as Competitors Problem Many companies are being caught by surprise by a recent trend: threats to their revenue and margins as a result of customer (buyer) consolidation and substitution strategies. These strategies…

Entering adjacent markets is touted as less risky than entering new markets. Why then do so many companies underperform their growth expectations when executing these strategies? Growth strategies to enter adjacent geographic, product or service markets are supposed to be…

Online shopping and e-commerce channels are driving retailers to develop solutions that keep the retail experience relevant to consumers. One such strategy is leveraging POS technology to produce essentially an “endless aisle.” The endless aisle strategy offers customers unlimited inventory…

Innovation and new product launches are key growth drivers for successful technology companies. Marketing teams are well versed at taking ideas from concept through product, pricing, promotion and distribution strategies to commercialize with the perfect positioning to drive sales growth….

Proactive’s Intelligence2day® provides up-to-the-minute, easily–accessed, ready-to-use intelligence to shape strategic and tactical business decisions. Case in Point: A Fortune 500 pharmaceutical company had launched a widely-used best-in-class drug, but knew that competitors had on–market and late-stage developmental assets that threatened…

The phrase “Businesses face more challenges today than ever” gets thrown around a lot. It may or may not be true, but chances are your business is facing some unique change in one or many areas in regards to competition…