Innovation and new product launches are key growth drivers for successful technology companies. Marketing teams are well versed at taking ideas from concept through product, pricing, promotion and distribution strategies to commercialize with the perfect positioning to drive sales growth….

Proactive’s Intelligence2day® provides up-to-the-minute, easily–accessed, ready-to-use intelligence to shape strategic and tactical business decisions. Case in Point: A Fortune 500 pharmaceutical company had launched a widely-used best-in-class drug, but knew that competitors had on–market and late-stage developmental assets that threatened…

The phrase “Businesses face more challenges today than ever” gets thrown around a lot. It may or may not be true, but chances are your business is facing some unique change in one or many areas in regards to competition…