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Keep up with the latest insights from Proactive's researchers, analysts, and thought leaders.

Is your business prepared for the augmented reality revolution?

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Retailers Must Be Prepared for the Augmented/Mixed Reality Revolution

Already under siege by online-only retailers like Amazon, traditional retail is about to get hit by another technological shift comparable to the Internet itself: Augmented/Mixed Reality (AR/MR).

Soon, in addition to just browsing products online, consumers will be able to examine and interact with products wherever they are, courtesy of AR/MR applications. And as these technologies begin to blossom over the next decade, consumers – especially Millennials – will not only seek out retailers with AR/MR capabilities, they will fully expect them as part of the normal purchasing process.

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