Proactive Worldwide Blog

Keep up with the latest insights from Proactive's researchers, analysts, and thought leaders.

Is your business prepared for the augmented reality revolution?

Published Aug-02-2016

augmentedreality1

Retailers Must Be Prepared for the Augmented/Mixed Reality Revolution

Already under siege by online-only retailers like Amazon, traditional retail is about to get hit by another technological shift comparable to the Internet itself: Augmented/Mixed Reality (AR/MR).

Soon, in addition to just browsing products online, consumers will be able to examine and interact with products wherever they are, courtesy of AR/MR applications. And as these technologies begin to blossom over the next decade, consumers – especially Millennials – will not only seek out retailers with AR/MR capabilities, they will fully expect them as part of the normal purchasing process.

Read the Article

Contact Proactive Worldwide







    MENU

    Proactive Worldwide