From Hannibal defeating the Roman army to the startup of Apple in the face of IBM and Microsoft, history is dotted with stories of David versus Goliath face-offs where an underdog competitor wins out thanks to a superior strategy. But…
The average time associated with bringing a new drug to market hovers around 10 years — with six or seven of those years spent in clinical trials. As such, the risks for pharmaceutical companies looking for a good ROI on…
If you’re new to business war gaming, the exciting news is that you’re not alone. War gaming is a human-based experiential tool that, through targeted role play, allows you to better understand your competitor’s mindset and pressure test your own…
Schaumburg, Illinois, February 26, 2019 Vice President, Health Care & Life Sciences of Proactive Worldwide Aaron Derdowski, Ph.D., will be sharing his expertise in a presentation titled “The Asset Journey: Optimizing Tools and Personnel to Maximize ROI from CI Throughout”…
The first article in our Strategic Planning series discusses how Competitive Intelligence can and should adapt depending on the type of strategic planning model your business employs. Our second piece focuses on constructive CI research queries that help your business…
The transportation and freight industry affects nearly all other industries, so it’s important to be aware of new innovations in that industry. Technology already has – and will continue to have – an enormous influence on the way the trucking…
In the not-so-distant past, anyone who wanted to partake of marijuana in any form risked running afoul of state laws, but that’s rapidly changing despite continued federal prohibition, which is unlikely to change under the Trump administration. Today 30 states…
The first article in our Strategic Planning series discusses how Competitive Intelligence can and should adapt depending on the type of strategic planning model your business employs. This section focuses on common research questions that have varying degrees of value…
Just five years ago, natural, organic, humane, and fair-trade foods made a large market entrance and quickly changed the way traditional F&B and CPG companies defined the market. According to Statista, United States retail sales of natural and organic foods…
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