Customer experience (CX) is inseparable from a brand’s reputation. Discussions of one will invariably lead to the other, as improving customer service interactions and offerings should result in a directly enhanced company reputation. Strategizing exceptional customer experiences doesn’t happen overnight….

Your customers are one of your most important assets as a business. Without them, profits cannot grow, and the concept of expansion becomes impossible. With this realization, your business can communicate with customers to determine what you’re doing right and…

Customer buying habits, needs and motivations are in many ways measurable, not mysterious. Today’s companies have more tools than ever to ground their innovative ideas with real market information — information revealing the feasibility of a new product or service…

Let’s cut to the chase — over half of all enterprise strategic plans fail the same year they’re born. Downstream risks aren’t accounted for, objectives go unmonitored, budgets are misappropriated and accountability is left static. The result is an organization…

Everyone has faced a difficult decision in their lives where they wished they could see the potential outcomes beforehand. In business, those types of make-or-break choices happen every single day. Decision-makers want to know what’s going to happen if they…

Organizations seeking to outpace the competition require ideas and strategies inspired beyond generalizations. Broad analysis or pre-published, generic findings don’t cut it. To know how to beat the competition, businesses need growth-oriented, yet actionable, data-informing ways to get and stay…

Since competitive intelligence is all about broadening perspectives and learning to look at situations from a competitor’s viewpoint, there’s no hard and fast rule as to when competitive analysis should be conducted. Nevertheless, it’s always better to be ahead of…

From Hannibal defeating the Roman army to the startup of Apple in the face of IBM and Microsoft, history is dotted with stories of David versus Goliath face-offs where an underdog competitor wins out thanks to a superior strategy. But…

From seamless sales operations to savvy social media usage, innovative marketing campaigns to effective go-to-market structures, some companies just always seem “one step ahead.” How do they do it? What competitive advantages do these organizations maintain — and are they…