The future of online payments is mobile. Is there any surprise that that’s the case? With the rise of mobile technology, individuals love the fast and easy digital way of payment as opposed to the hassle of opening a computer,…

Your business operations need to be effective, efficient and up-to-date if you want to continue pleasing clients and making an impact within your industry. That’s why it’s so important to create a software evaluation benchmarking plan to determine your strengths…

It’s no secret that having the proper tools to organize business data and information gives a company an outlook on their market. With so much information in a business’s day to day processes, “infobesity” describes the overload state intelligence functions…

Today’s consumer goods market bustles with both well-known corporate players and nimble new brands attempting to carve out the next great industry competitive advantage. Relying on yesterday’s production, supply chain and sales practices simply won’t cut it. Companies today must…

How do you determine the ideal customer experience for your company? A specific, streamlined plan for addressing customer needs is a valuable tool, especially when laid out an easy-to-decipher visual representation. Customer journey maps touch on a number of customer…

To run a business, you need to create positive experiences and memories for your customers. So how do you optimize your business operations to create the ideal customer experience? The process begins with a customer journey map, a powerful tool…

In the competitive intelligence space, pricing assessments continue to be one of the more frequent requests of CI and marketing functions. These studies tend to be unique in the competitive intelligence space, largely focusing on voluminous quantitative data versus more…

Perception studies are becoming go-to research methods that enhance competitive intelligence by including customer perspectives in a particular discussion. In most cases, leadership wants to know what competitors are doing, but customer perceptions can be just as important if not…

Win/loss assessments have become a critical input to organizations for their strategic and tactical planning activities. These unique inputs are designed to provide executives with evidence-based insights on what the organization is doing well and where shortcomings exist in an…