Insights That Matter

  • Featured Article

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    Are We Answering the Wrong Question Really Well?

    August 21, 2026

    I’ve spent more than 35 years in competitive and market intelligence, and I’ve learned that some of the most dangerous assignments begin with a perfectly reasonable question. “What is our competitor going to do?” “What should our price be?” “Why are we losing?” “Is this market worth entering?” “What are customers saying about us?” “Can…

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Articles

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    Are We Answering the Wrong Question Really Well?

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    Every Competitor Price Should Start a Conversation | Pricing Intelligence

  • The Day I Realized Information Doesn’t Make Decisions. People Do.

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    The Silent Majority: Why Your Most Important Customer Insights Will Never Come from a Survey

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    The Most Important Investment I Made This Year Wasn’t in My Business.

Case Studies

  • PWWDiscovery℠ Strategic Investment Case Study

  • Competitive Benchmarking in Cloud Analytics

  • Competing in EV Markets with Qualitative Intelligence

  • Reinsurance Brand Perception Benchmark

  • Market Defense War Game – Drug Delivery Disruption

  • Defining a Bank’s Digital Roadmap Through War Gaming

  • Driving Sustainable Growth in Fashion

  • M&A Vertical Integration Assessment

Videos

  • GRIT Chicago 2026 Trailer

    GRIT Chicago 2026 Trailer

Publications

  • Proactive Pulse: Medicare Advantage Market Study

  • Proactive Pulse Check: Aftermarket Supply Chain Concerns

  • Changing the Course of Drug Shortages

  • 2018 Auto Tariff Research Battlecard

  • Trend: “The Endless Aisle”

  • Positioning for Growth in Emerging Markets

  • Conducting Competitive Intelligence in Japan

  • ROCI®: A Framework for Determining the Value of Competitive Intelligence

BOOKS

  • The Sacrifice Paradox: How To Navigate Life’s Choices And Trade-Offs

    by David J. Kalinowski

    Whether you’re a business leader, teacher, parent, student, athlete, homemaker, artist, or dreamer, this book will help you navigate life’s choices with clarity, purpose, and peace—and remind you that sometimes the most meaningful gains begin with what we’re willing to release.

    View Book

Webinars

  • Navigating the Intersection of Law and Competitive Intelligence

    Navigating the Intersection of Law and Competitive Intelligence

Podcasts

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    Unlocking Market Leadership Through VOC and Competitive Intelligence

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    B2B vs. B2C Research Comparison: What You Need to Know about B2B Voice of Customer Research

  • Business War Gaming – Typical Timing, Prep, and Investment

  • Deeper Into Business War Gaming and How It Transforms Strategies

  • What is Business War Gaming?

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