Out In Front

Proactive Worldwide Blog

Keep up with the latest insights from Proactive's researchers, analysts, and thought leaders.

Competitive Simulation Uncovers Crucial Blind Spot

Proactive’s War Game offering increases the probability of success in the face of market and competitive uncertainties, because your team has already considered them and is better prepared to act.

Case in Point: A client in the nutrition space faced a significant decision on non-GMO food – should they make a significant investment in marketing, reformulation, and modifying production equipment, or “wait and see”?

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