Out In Front

Consumer Goods Research & Analysis

Consumer Goods Research and Analaysis

Our Consumer Goods team sets the standard for decision support. We cover retail strategy, new product development, systems benchmarking, direct-store drop strategies, distribution benchmarking, component material sourcing, packaging advances, and more. Our up-to-the-minute competitive insights are what you need to know.

Our team has years of experience not only in food and beverages and CPG-related topics but in collecting hard-to-find information through primary and secondary research techniques. Over the last 20 years our team has conducted hundreds of studies that involve the competitive environment within the CPG and food & beverage space. We employ researchers and analysts with a wide variety of backgrounds, including journalism, MBAs from top business schools, the physical sciences, and organizational psychology.


  • Key profitability and cost advantages
  • Organizational structure assessments
  • Operational benchmarking reports
  • Sales strategy benchmarking
  • Retail strategies and initiatives
  • Brand and product evaluation
  • Competitive R&D efforts

Market Entry & Defense

  • Competitive profiles
  • Global market assessments
  • New market entry assessments
  • M&A pre-due diligence
  • Risk assessments


  • Competitor activities and movements
  • Market shifts
  • Disruptive technology
  • Customer activity monitoring
  • Threat indicators assessments

Our areas of expertise include:

  • Beverages (CSC, non-CSC, water, tea, energy, drinks, and functional)
  • Cleaning products
  • Food service and distribution
  • Food (canned and frozen, dairy, candy and confections, chocolate, gum, flavorings, grains)
  • Hotel and hospitality
  • Personal care and hygiene
  • Quick-service restaurants

Proactive Worldwide