Maximize Revenue with Resonated Pricing
This offering helps you align pricing with customer value perception and competitor benchmarks. We combine street-level pricing intelligence, discount levels, customer insights, and scenario modeling to refine your pricing strategy for margin growth and competitive strength.
Key Benefits:
- Align price with value and expectations
- Improve price realization and margin
- Strengthen competitive positioning
Ideal For: Product managers, pricing leaders, or go-to-market teams launching or reassessing offers.
Case Study: FinTech Startup
- Background: Client faced weak conversion rates after initial product launch.
- Objective: Understand customer value perception and refine pricing.
- Solution: Conducted customer interviews, competitor benchmarking, and pricing elasticity modeling.
- Outcome: New tiered pricing structure boosted conversion by 30% in 90 days.
Case Study: Industrial Services Provider
- Background: Regional player noticed eroding margins and inconsistent discounting.
- Objective: Align pricing with market value and competitor norms.
- Solution: Captured competitive pricing information, evaluated pricing policies across segments and provided insights that helped the client build a new centralized pricing playbook.
- Outcome: Improved profitability by 11% within one year and increased quote consistency across sales teams.
