In my experience, understanding customers deeply gives businesses a real edge. At Proactive Worldwide, I see VOC work as more than just a strategy—it’s the backbone of delivering products and services that truly resonate with customers, improving overall satisfaction, and…

Throughout my career in B2B market research, I’ve noticed a common thread: companies often struggle to articulate the essence of their customer experience. Amidst the sea of data and complex strategies, there’s a deceptively simple question that can cut through…

As an expert in B2B market research, I’ve observed the increasing importance of Voice of Customer (VOC) research in understanding customer needs and preferences. This understanding is crucial for business success, yet many companies struggle with significant challenges. These issues…

At Proactive Worldwide, our extensive experience conducting Voice of Customer (VOC) surveys across diverse markets highlights the distinct challenges inherent in B2B environments and underscores the need for a specialized approach. Each survey you conduct is more than a methodological…

Across my career, I have had the opportunity to work on hundreds of business-to-customer (B2C) and business-to-business (B2B) voice-of-customer (VOC) research projects. Conducting research where you talk with customers who are a part of a panel and are talking about…

As I prepare to speak at the SCIP Intellicon Conference next week, I’ll emphasize how Artificial Intelligence (AI), rather than replacing human roles, is a powerful tool that enhances human capabilities. Much of today’s discourse around AI focuses on its…

Throughout my career at Proactive Worldwide, I’ve witnessed many companies across categories struggle to gain a complete understanding of their market. Many businesses rely on a single approach, believing it will provide all the answers they need. However, this narrow…

As a seasoned expert in B2B qualitative research, I’ve seen firsthand how companies often stumble into a common pitfall: assuming that their sales teams alone can fully capture the market’s voice. This reliance is a risky shortcut, potentially leading businesses…