Jeffrey Mansfield, Senior Vice President of Consumer and Industrial Goods (CIG) at Proactive Worldwide, will be traveling to Stockholm in April to share his expertise on “Disruptive Trends in the Consumer and Retail Industry” during IntelliSummit 2020, to be held April 1-3, 2020.

In his presentation, Mansfield will provide an overview of the dynamics that are continuing to add pressure to retail and explain how the functions of market intelligence (MI) and competitive intelligence (CI) can address industries experiencing rapid change. Attendees will gain a greater understanding of what the future holds for the retail industry through real and practical objectives and lessons.

Mansfield’s keynote presentation will be held at 9:40 a.m. on Thursday, April 2. He will address the theme of this year’s IntelliSummit, which is how industries can respond to change and implement best practices in intelligence in the future. IntelliSummit is the annual Competitive Intelligence Conference for market intelligence, competitive intelligence and business intelligence professionals from all over the world.

MI/CI offers valuable analysis, outputs and recommendations that organizations should be taking advantage of. The factors driving change in the retail industry are also affecting industries outside of consumer goods. Mansfield will encourage MI/CI professionals in the retail business to lead the way in providing concrete insights to leadership across other industries that are experiencing rapid change or are expected to do so in the coming years.

At the event, Mansfield will also participate in an expert panel “Where Do We Go From Here? The Future of Market and Competitive Intelligence” and lead a roundtable discussion regarding best practices for identifying early warning risks and scenarios.

Mansfield has in-depth knowledge and insights about consumer goods market research and business intelligence. He has nearly 20 years of experience working with decision support, with strengths in both qualitative and quantitative research. Mansfield possesses a great passion and understanding of MI/CI as a useful business function.

The Consumer Goods team at Proactive Worldwide sets the standard for decision support in the retail industry, covering new product development, retail strategy, distribution benchmarking and more. This expertise is critical to provide insights into the current and future state of the retail industry.

About Proactive Worldwide

Proactive Worldwide, Inc. is an international consulting firm specializing in strategic intelligence and research. For more than two decades, the professionals at Proactive Worldwide have provided clients with insightful, data-driven information regarding customer insights, competitive intelligence and market intelligence. Our services are grounded with a strong foundation in primary source research.

Proactive Worldwide’s comprehensive services include competitive research services, wargaming simulations, competitor assessments, customer and user experience studies, scenario planning events and strategies for market entry and defense. To learn more, visit www.proactiveworldwide.com.