Executive Summary

A premium snack brand wanted to anticipate competitor moves ahead of a health-conscious product launch. Proactive Worldwide ran a war game with competitor scenarios, pricing tests, and influencer strategy simulations. The client gained 10% market share in six months while protecting margins.

Business Question

How can we launch a health-conscious snack without triggering margin-eroding price wars?

Research Approach

Proactive Worldwide ran a war game simulating pricing, influencer campaigns, supply chain tactics, and competitor reactions.

Key Findings

• Premium pricing over discounting preserved margins.
• Differentiation through nutrition + sustainability resonated.
• Micro-influencer targeting provided cost-effective reach.

Business Impact

The client launched successfully, gaining 10% market share and avoiding price wars. Repeat customer rates rose 15%, and brand image improved.