Executive Summary

A leading oncology company needed real-time insight from global medical conferences. Proactive Worldwide implemented live monitoring of competitor presentations, trial data, and KOL sentiment. The client gained same-day intelligence, enabling faster strategy alignment and competitive counter-moves.

Business Question

How can we systematically capture and act on competitor intelligence at major oncology conferences?

Research Approach

Proactive Worldwide created a real-time monitoring framework with:

• Onsite interviews and session monitoring
• Rapid-turn reporting aligned to client KIQs
• Post-conference benchmarking analysis

Key Findings

• New entrants were revealed earlier than anticipated.
• Messaging trends indicated shifting standards of care.
• KOL commentary uncovered launch timing and regulatory expectations.

Business Impact

The client received same-day competitive alerts, realigned R&D priorities, and refined messaging. The model became a repeatable process, ensuring proactive positioning at every major oncology event.