Executive Summary

A mid-sized fashion brand lagged peers on sustainability and risked losing Gen Z and millennial customers. Proactive Worldwide benchmarked ESG strategies, supplier ecosystems, and consumer sentiment. The client realigned investments, boosted conversions, and secured new retail partnerships.

Business Question

Which sustainability investments will create competitive advantage in fashion retail?

Research Approach

Proactive Worldwide benchmarked 12 competitors, ran consumer sentiment analysis, mapped supplier ecosystems, and conducted trend scouting across ESG innovations.

Key Findings

• Client outperformed peers in water use and labor, but messaging was weak.
• Biodegradable and regenerative fabrics emerged as differentiators.
• Major retailers prioritized ESG credentials in supplier selection.

Business Impact

The brand achieved a 28% rise in conversions, two new retail partnerships, and 45% growth in sustainability-themed engagement, repositioning itself as an ESG-forward leader.