Executive Summary

A personal care company needed to respond to consumer demand for natural and sustainable products. Proactive Worldwide benchmarked competitor strategies, reformulation needs, and regulatory impacts. The client launched a new organic line, grew revenue 20%, and improved brand perception by 30%.

Business Question

How can a personal care company reposition for growth amid rising demand for natural and sustainable products?

Research Approach

Proactive Worldwide analyzed market trends, consumer preferences, competitor benchmarking, and regulatory requirements.

Key Findings

• Consumers shifted decisively to natural and sustainable products.
• Competitors leaned on transparent branding and faster reformulation.
• Regulatory changes required reformulation in several SKUs.

Business Impact

The client launched a new natural product line, rebranded around transparency, and achieved 20% revenue growth and a 30% boost in brand perception.