Executive Summary

An automotive manufacturer wanted to secure EV battery supply amid rising demand. Proactive Worldwide benchmarked competitor supply chains, contracts, and vertical integration strategies. The client negotiated long-term supplier deals and avoided shortages that hit rivals.

Business Question

How are competitors securing EV battery supply, and what strategies should we adopt?

Research Approach

Proactive Worldwide benchmarked global automakers on battery sourcing, vertical integration, and supplier contracts.

Key Findings

• Rivals pursued vertical integration or long-term contracts.
• Supply shortages were already impacting production.
• Client’s short-term procurement was high risk.

Business Impact

The client negotiated long-term supplier deals, diversified partners, and avoided shortages that disrupted competitors, strengthening EV rollout.