Turning VoC Data into Actionable Business Intelligence: Why Qualitative Insights Lead the WayIf Moneyball taught us anything, it’s that numbers don’t always tell the full story. Sure, a batting average can tell you how often a player gets on base, but it won’t tell you if they thrive under pressure or fall apart in big moments. The same is true for Voice of the Customer (VoC) data.…
U.S. Drug Pricing Reform: How It Will Reshape the Pharmaceutical Landscape and the Role of Competitive IntelligenceIntroduction Background Drug pricing reform in the U.S., driven by legislative changes such as the Inflation Reduction Act (IRA) and ongoing policy initiatives, is set to significantly alter the pharmaceutical competitive landscape. These changes will influence market access, pricing strategies, reimbursement dynamics, and competitive positioning. This white paper explores the key impacts of drug pricing…
Why Pharma Companies Need External Expertise in Competitive Simulation Exercises—Like a Winning Football Team Needs a CoachAfter spending two decades in the pharmaceutical industry, I’ve seen companies struggle to stay ahead of competitors, anticipate market shifts, and adapt to unexpected threats. Just like football, the industry is a high-stakes, fast-moving game, where misreading the competition or failing to anticipate the next play can cost you the championship. I’ve worked with organizations…
The ROCI® Revolution: How to Prove Competitive Intelligence Drives ResultsCompetitive Intelligence (CI) professionals often find themselves in a paradox: the more seamlessly we integrate insights into decision-making, the less visible our value can seem. It’s the CI equivalent of being the stagehand who moves props perfectly—no one notices unless something goes wrong. But in our current world, “invisible value” just won’t cut it. Decision-makers…
Why Your B2B VoC Program Isn’t Delivering ROI (And How to Fix It)After nearly three decades in customer insights, I’ve seen far too many companies invest in Voice of the Customer (VoC) programs only to be frustrated by the lack of tangible results. You collect feedback, analyze data, and track Net Promoter Scores (NPS), but somehow, customer retention rates remain flat, complaints persist, and leadership starts questioning…
Competitive Landscape & Market Disruption: Continuous Glucose Monitoring (CGM)Introduction Background CGMs have emerged as critical tools in diabetes management, enabling real-time tracking of glucose levels and improving patient outcomes. With the rise of digital health integration, AI- driven analytics, and expanding use cases beyond diabetes management, the CGM market is attracting heightened interest from medical device companies, tech firms, and investors. This report…
Think Partner, Not VendorAre You Partnering or Just Ordering Off the Menu? You’re hungry for insights. The competitive landscape’s heating up, and you need answers yesterday. So, what do you do? Call up your go-to solution provider and say, “I need X, Y, and Z—stat.” But pause for a second. Did you just treat them like the drive-thru…
The ROCI® Revolution: How to Prove Competitive Intelligence Drives ResultsYou can also read this article on LinkedIn. Competitive Intelligence (CI) professionals often find themselves in a paradox: the more seamlessly we integrate insights into decision-making, the less visible our value can seem. It’s the CI equivalent of being the stagehand who moves props perfectly—no one notices unless something goes wrong. But in our current…
Leveraging Competitive Intelligence in 2025 to Navigate Industry DisruptionsAs a business leader in 2025, you face constant challenges that threaten to disrupt your operations and growth. From technological breakthroughs and regulatory overhauls to economic volatility driven by trade policies, tariffs, and geopolitical tensions, disruptions are coming from every direction. Thriving in this environment requires more than agility—it demands foresight. That’s where Competitive Intelligence…
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