Managing Expectation Series: 5 Tips to Improve Client Understanding (Tip #4)We’re nearing the end of our five-part series. There’s no need to go in order, but be sure to get caught up with our first, second and third posts in the series for more information. Tip #4: AGREE ON REALISTIC DEADLINES, AND COMMUNICATE REGULARLY Timing is (almost!) everything. It’s vital to agree on realistic time…
Pharma CI Recap: “Building Strategic Intelligence for Emerging Markets: Best Practices and Lessons Learned in Latin America”By Aaron Derdowski, Ph.D., Associate Engagement Manager While several important sessions were offered at Pharma CI, the collaborative presentation from Darien Kadens of Lupin Pharmaceuticals and Paul Kavanaugh of ShiftCentral was of particular interest. The Pharmaceutical Industry has shown an increased interest in emerging markets of late, and Latin America is an example of a…
Pharma CI Recap: “Understanding Laboratory Testing and the Laboratory Landscape for Targeted Therapy Launches”By Travis Smith, Ph.D., Associate Engagement Manager Pharma CI is jam packed with sessions and information. The most interesting session I’ve attended focused on the rising importance of biomarker testing for new therapies, and was presented by Mark Reis from the Diaceutics group. Here are a few key points and my personal takeaways from the…
Managing Expectation Series: 5 Tips to Improve Client Understanding (Tip #3)We’re in part three of a five-part series. Be sure to read our first and second posts to get caught up! Tip #3: DEVELOP A SPECIFIC PROJECT SCOPE – AND DISCUSS PROJECT FEASIBILITY Try to avoid projects where the scope is to “get me whatever you can.” Get as detailed a definition of the scope…
Managing Expectation Series: 5 Tips to Improve Client Understanding (Tip #2)If you missed our initial post for this five part series, be sure to read that first. TIP #2: SEEK PERSPECTIVE, NOT PRECISION A key way to manage expectations is to seek perspective in answering a question – not precision. You can always gain perspective on any topic. Ask your client: would you rather have…
Managing Expectation Series: 5 Tips to Improve Client Understanding (Tip #1)Say you’re an intelligence director, and you get a call from the chief marketing officer: “Get me profiles on 6 private companies in 5 different countries … Identify their sales, operating costs, prices, margins, strategic initiatives, product development plans, IT platforms … I need this by the end of the week, and the budget is…
Top 3 Tips to Make Collaboration a Competitive AdvantageCollaboration is critical to the success of competitive intelligence (CI) functions. Organizations that gather and interpret market or competitor data must be able to convert it to actionable intelligence that clients can use. To do this, teams must share information and insights – that is, they must collaborate effectively. Microsoft co-founder Bill Gates explained it…
Six Easy Ways to Better Competitive Intelligence Project DeliveryProvider: “When do need that?” Manager: “Yesterday!” Provider: “When did you first know you were going to need it?” Manager: “Two months ago.” Provider: “What kind of budget do you have?” Manager: “Practically none.” Provider: “Are you looking for a thumbnail overview or a detailed examination?” Manager: “Everything I can get, of course. I want…
Is your business prepared for the augmented reality revolution?Retailers Must Be Prepared for the Augmented/Mixed Reality Revolution Already under siege by online-only retailers like Amazon, traditional retail is about to get hit by another technological shift comparable to the Internet itself: Augmented/Mixed Reality (AR/MR). Soon, in addition to just browsing products online, consumers will be able to examine and interact with products wherever…
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