Win/loss assessments have become a critical input to organizations for their strategic and tactical planning activities. These unique inputs are designed to provide executives with evidence-based insights on what the organization is doing well and where shortcomings exist in an ideally unfiltered manner. “Unfiltered” is often the key requirement for a successful win/loss analysis. All…

Dime-a-dozen strategic business plans carry dime-a-dozen results. When creating their organization’s long-term strategic priorities, too many leaders fall victim to templates lacking the substantive measures needed to steer toward a brighter business future — or any future, for that matter. Worse, others may become overwhelmed with the perceived complexity of the task. Strategic planning’s onus…

No matter what your industry is, you are continually facing new challenges and new competition. The market is constantly changing, which is why you need competitive intelligence (CI) to stay ahead of the pack. What is competitive intelligence, though, and why do you need it to succeed in today’s world? What Is Competitive Intelligence? Competitive…

You already know that your customers are at the heart of your business. The smartest strategists understand that an outstanding customer experience leads to loyalty, brand evangelism and new business. But how can you find out what your customers are really thinking — or what they really need? After all, data only goes so far.…

Regardless of the industry where you compete, data-driven insights will help you drive customer loyalty, win new business and gain market share. However, to really understand the competitive landscape, you’ll need competitive intelligence to gain a holistic view of what’s happening in the marketplace. Your strategic plan is your roadmap to sustainable growth. Without one,…

Customer experience (CX) is inseparable from a brand’s reputation. Discussions of one will invariably lead to the other, as improving customer service interactions and offerings should result in a directly enhanced company reputation. Strategizing exceptional customer experiences doesn’t happen overnight. Businesses must first uncover what makes their customers tick — what deeply held beliefs, assumptions,…

Your customers are one of your most important assets as a business. Without them, profits cannot grow, and the concept of expansion becomes impossible. With this realization, your business can communicate with customers to determine what you’re doing right and where you can improve. Speaking to customers is the first step in the right direction…