Articles

  • Cannabis Related Business Supply Chain Factors
    Factors Impacting the Cannabis Supply Chain

    Anyone wondering how to start a cannabis business must be prepared to handle the supply chain intricacies of this industry. To begin, current regulations bar the transportation of marijuana across state lines. This is a substantial inhibitor to entering or investing in the legal marijuana space. Any supply chaing is further complicated by additional regulations…

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  • Jeffery Mansfield
    Proactive Worldwide Will Share Perspectives on “Disruptive Trends in the Consumer and Retail Industry” at IntelliSummit 2020

    Jeffrey Mansfield, Senior Vice President of Consumer and Industrial Goods (CIG) at Proactive Worldwide, will be traveling to Stockholm in April to share his expertise on “Disruptive Trends in the Consumer and Retail Industry” during IntelliSummit 2020, to be held April 1-3, 2020. In his presentation, Mansfield will provide an overview of the dynamics that are continuing to add…

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  • President of Proactive Worldwide Will Host SCIP Foundations of CI Workshop

    President and co-founder of global strategic intelligence and research firm Proactive Worldwide, David Kalinowski, will lead the Society of Competitive Intelligence Professionals (SCIP) workshop “Foundations of Market & Competitive Intelligence” on February 12 and 13, 2020 in Dallas, TX. The intensive two-day workshop will take place at AC Hotel Dallas Downtown. Intended primarily for individuals who…

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  • What is Business Wargaming?
    What Is Business Wargaming?

    Business wargaming is an experiential group exercise where an organization can pressure test an existing strategy. Business war games help you create new plans and ideas by role-playing the competitors’ strategy before making full-scale investments. Wargaming shakes things up, challenges norms, and takes a fresh look at the market through the lens of other key players.…

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  • Using CI Data to Drive Actionable Business Results
    Turning Competitive Intelligence Data Into Actionable Business Results

    Data is information, pure and simple. What your organization does with that information, though, is not so straightforward — yet has the potential to shape its operational, financial and strategic livelihood. Take your organization from a passive data-tracker to an active, nimble and competitive player by shaping a culture of actionable intelligence. By doing so,…

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  • Proactive Worldwide’s David Kalinowski Joins the SIR Board of Directors

    In October 2019, the Society of Insurance Research named President of Proactive Worldwide David Kalinowski a member of its 2020 Board of Directors. SIR announced all the individuals on its new Board of Directors in a LinkedIn post, displaying representation from a variety of companies affiliated with the insurance and marketing industries. Kalinowski has been…

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  • An aerial view of people with laptops plannign a competitor analysis
    How to Conduct a Competitor Analysis for Your SaaS Business

    Software-as-a-Service (SaaS) businesses are constantly developing new ways to stay ahead in the market and draw in more customers. If you plan to keep your business afloat in the ever-changing industry, you need a strategy that will help you stay up to date and find out what makes you stand out in a sea of…

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  • People having a meeting at work
    Questions to Ask While Pricing Your SaaS

    Pricing strategies play a major role in driving your SaaS business forward. However, it can be challenging to develop the ideal pricing strategy that will benefit both your business and consumers. If you’re feeling stuck for ideas to incorporate into your SaaS pricing strategy, you could benefit from looking at models other SaaS businesses have…

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  • Person pulling a card out of their wallet
    Future of Digital Payments

    The future of online payments is mobile. Is there any surprise that that’s the case? With the rise of mobile technology, individuals love the fast and easy digital way of payment as opposed to the hassle of opening a computer, pulling out a credit card or sending a check in the mail. The growth of…

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