Articles

  • Proactive Worldwide’s David Kalinowski Joins the SIR Board of Directors

    In October 2019, the Society of Insurance Research named President of Proactive Worldwide David Kalinowski a member of its 2020 Board of Directors. SIR announced all the individuals on its new Board of Directors in a LinkedIn post, displaying representation from a variety of companies affiliated with the insurance and marketing industries. Kalinowski has been…

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  • An aerial view of people with laptops plannign a competitor analysis
    How to Conduct a Competitor Analysis for Your SaaS Business

    Software-as-a-Service (SaaS) businesses are constantly developing new ways to stay ahead in the market and draw in more customers. If you plan to keep your business afloat in the ever-changing industry, you need a strategy that will help you stay up to date and find out what makes you stand out in a sea of…

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  • People having a meeting at work
    Questions to Ask While Pricing Your SaaS

    Pricing strategies play a major role in driving your SaaS business forward. However, it can be challenging to develop the ideal pricing strategy that will benefit both your business and consumers. If you’re feeling stuck for ideas to incorporate into your SaaS pricing strategy, you could benefit from looking at models other SaaS businesses have…

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  • Person pulling a card out of their wallet
    Future of Digital Payments

    The future of online payments is mobile. Is there any surprise that that’s the case? With the rise of mobile technology, individuals love the fast and easy digital way of payment as opposed to the hassle of opening a computer, pulling out a credit card or sending a check in the mail. The growth of…

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  • A floating laptop
    The Importance of Software Evaluation Benchmarking

    Your business operations need to be effective, efficient and up-to-date if you want to continue pleasing clients and making an impact within your industry. That’s why it’s so important to create a software evaluation benchmarking plan to determine your strengths and weaknesses. Using benchmarks will help you develop better strategies and foster long-term growth for your company…

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  • Vanderbilt University Beyond the Lab Podcast
    Proactive Worldwide’s Travis Smith, Ph.D. Featured on Vanderbilt University’s Beyond the Lab Podcast

    On Oct. 1, 2019, Vanderbilt University featured Vice President, Healthcare and Life Sciences of Proactive Worldwide Travis Smith, Ph.D. in its Beyond the Lab Podcast. In this podcast, Smith spoke about the history of his career and how he moved forward with a successful career in research and consulting. The Beyond the Lab Podcast is…

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  • Vanderbilt University School of Medicine Features Proactive Worldwide
    Proactive Worldwide Featured in Vanderbilt University School of Medicine’s Annual Report

    This year, Vanderbilt University School of Medicine featured Proactive Worldwide in its 2018-2019 annual report. The report discussed Vanderbilt’s March 2019 visit from three Proactive Worldwide representatives and Ph.D. alumni, who guest spoke at the university’s Management and Business Principles module retreat. The three Proactive Worldwide representatives who visited Vanderbilt were: Vice President, Healthcare and Life…

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  • Benefits of using competitive intelligence software
    Why Use Competitive Intelligence Software?

    It’s no secret that having the proper tools to organize business data and information gives a company an outlook on their market. With so much information in a business’s day to day processes, “infobesity” describes the overload state intelligence functions are in. Companies rely on data to better their practices, but it’s always a challenge…

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  • Growth Opportunities Consumer Goods Market
    Best Opportunities for Growth in the Consumer Goods Market

    Today’s consumer goods market bustles with both well-known corporate players and nimble new brands attempting to carve out the next great industry competitive advantage. Relying on yesterday’s production, supply chain and sales practices simply won’t cut it. Companies today must marry a wealth of consumer demographic data with larger cultural and social shifts to position…

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