Intelligence professionals know that winning requires listening to customers, anticipating trends, and besting competitors. The practical fact of separate teams for customer, market, and competitive intelligence does not mean that intelligence needs to be siloed. Here’s a solution.

A recent review of inbound customer leads received during the pandemic validates what many of us at PWW have understood anecdotally for some time. Far and away, the competitive intelligence services garnering the highest demand in our work prioritize Voice of Customer engagements. Getting the inside track on customer expectations, preferences, and dislikes toward increasing…

It comes as no surprise that Merriam-Webster and Dictionary.com both just announced their 2020 word of the year is “Pandemic.” On its website, Merriam-Webster writes, “Sometimes a single word defines an era, and it’s fitting that in this exceptional—and exceptionally difficult—year, a single word came immediately to the fore as we examined the data that…

While cannabis legalization gains momentum nationwide, its major reforms continue to occur on a state-by-state level — not federally. This increasing cannabis legalization mirrors the wider opinions of the American population, 67% of whom believe the purchase and use of cannabis should be legal for adults. This figure represents a distinct shift in consumer consciousness. In…

Anyone wondering how to start a cannabis business must be prepared to handle the supply chain intricacies of this industry. To begin, current regulations bar the transportation of marijuana across state lines. This is a substantial inhibitor to entering or investing in the legal marijuana space. Any supply chaing is further complicated by additional regulations…

Business wargaming is an experiential group exercise where an organization can pressure test an existing strategy. Business war games help you create new plans and ideas by role-playing the competitors’ strategy before making full-scale investments. Wargaming shakes things up, challenges norms, and takes a fresh look at the market through the lens of other key players.…

Data is information, pure and simple. What your organization does with that information, though, is not so straightforward — yet has the potential to shape its operational, financial and strategic livelihood. Take your organization from a passive data-tracker to an active, nimble and competitive player by shaping a culture of actionable intelligence. By doing so,…