Buying something now and paying for it later describes the promise and popularity of bank credit cards in the 1950s. Today’s version of buy now, pay later (BNPL) has renewed the allure, attempted to cut banks out of the picture, and prompted regulatory scrutiny. We continue to witness BNPL, aka point-of-sale financing, attracting Gen Z…

Before you can help someone, you need to help yourself, right? For insurers looking to help client companies manage their cyber risk, they must first protect their own balance sheets. Memories of heavy losses in the tumultuous early years of cyber risk coverage are still fresh. Insurers and insureds are now rethinking coverage feasibility and…

B2B Research: How To Use Quantitative & Qualitative Research Most successful B2B companies know that listening to the customer is critical for keeping their companies relevant with customers and ahead of the competition. However, many companies rely on their salesforce or do an occasional customer survey to provide insights back to product and service teams.…

The B2B business world that existed before COVID-19 is gone and this new world has new rules. The most successful B2B companies Proactive Worldwide works with have changed the way they are looking at themselves, their competition, and their customers to embrace these new rules. Here are three new B2B rules the most successful B2B…

Intelligence professionals know that winning requires listening to customers, anticipating trends, and besting competitors. The practical fact of separate teams for customer, market, and competitive intelligence does not mean that intelligence needs to be siloed. Here’s a solution.

A recent review of inbound customer leads received during the pandemic validates what many of us at PWW have understood anecdotally for some time. Far and away, the competitive intelligence services garnering the highest demand in our work prioritize Voice of Customer engagements. Getting the inside track on customer expectations, preferences, and dislikes toward increasing…

It comes as no surprise that Merriam-Webster and Dictionary.com both just announced their 2020 word of the year is “Pandemic.” On its website, Merriam-Webster writes, “Sometimes a single word defines an era, and it’s fitting that in this exceptional—and exceptionally difficult—year, a single word came immediately to the fore as we examined the data that…

While cannabis legalization gains momentum nationwide, its major reforms continue to occur on a state-by-state level — not federally. This increasing cannabis legalization mirrors the wider opinions of the American population, 67% of whom believe the purchase and use of cannabis should be legal for adults. This figure represents a distinct shift in consumer consciousness. In…

Anyone wondering how to start a cannabis business must be prepared to handle the supply chain intricacies of this industry. To begin, current regulations bar the transportation of marijuana across state lines. This is a substantial inhibitor to entering or investing in the legal marijuana space. Any supply chaing is further complicated by additional regulations…