Market and Competitive Intelligence

  • Guide to US State Marijuana Cannabis Legislation
    The Essential Guide to State Marijuana Legislation

    While cannabis legalization gains momentum nationwide, its major reforms continue to occur on a state-by-state level — not federally. This increasing cannabis legalization mirrors the wider opinions of the American population, 67% of whom believe the purchase and use of cannabis should be legal for adults. This figure represents a distinct shift in consumer consciousness. In…

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  • Cannabis Related Business Supply Chain Factors
    Factors Impacting the Cannabis Supply Chain

    Anyone wondering how to start a cannabis business must be prepared to handle the supply chain intricacies of this industry. To begin, current regulations bar the transportation of marijuana across state lines. This is a substantial inhibitor to entering or investing in the legal marijuana space. Any supply chaing is further complicated by additional regulations…

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  • What is Business Wargaming?
    What Is Business Wargaming?

    Business wargaming is an experiential group exercise where an organization can pressure test an existing strategy. Business war games help you create new plans and ideas by role-playing the competitors’ strategy before making full-scale investments. Wargaming shakes things up, challenges norms, and takes a fresh look at the market through the lens of other key players.…

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  • Using CI Data to Drive Actionable Business Results
    Turning Competitive Intelligence Data Into Actionable Business Results

    Data is information, pure and simple. What your organization does with that information, though, is not so straightforward — yet has the potential to shape its operational, financial and strategic livelihood. Take your organization from a passive data-tracker to an active, nimble and competitive player by shaping a culture of actionable intelligence. By doing so,…

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  • An aerial view of people with laptops plannign a competitor analysis
    How to Conduct a Competitor Analysis for Your SaaS Business

    Software-as-a-Service (SaaS) businesses are constantly developing new ways to stay ahead in the market and draw in more customers. If you plan to keep your business afloat in the ever-changing industry, you need a strategy that will help you stay up to date and find out what makes you stand out in a sea of…

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  • People having a meeting at work
    Questions to Ask While Pricing Your SaaS

    Pricing strategies play a major role in driving your SaaS business forward. However, it can be challenging to develop the ideal pricing strategy that will benefit both your business and consumers. If you’re feeling stuck for ideas to incorporate into your SaaS pricing strategy, you could benefit from looking at models other SaaS businesses have…

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  • Person pulling a card out of their wallet
    Future of Digital Payments

    The future of online payments is mobile. Is there any surprise that that’s the case? With the rise of mobile technology, individuals love the fast and easy digital way of payment as opposed to the hassle of opening a computer, pulling out a credit card or sending a check in the mail. The growth of…

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  • A floating laptop
    The Importance of Software Evaluation Benchmarking

    Your business operations need to be effective, efficient and up-to-date if you want to continue pleasing clients and making an impact within your industry. That’s why it’s so important to create a software evaluation benchmarking plan to determine your strengths and weaknesses. Using benchmarks will help you develop better strategies and foster long-term growth for your company…

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  • Benefits of using competitive intelligence software
    Why Use Competitive Intelligence Software?

    It’s no secret that having the proper tools to organize business data and information gives a company an outlook on their market. With so much information in a business’s day to day processes, “infobesity” describes the overload state intelligence functions are in. Companies rely on data to better their practices, but it’s always a challenge…

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