Entering adjacent markets is touted as less risky than entering new markets. Why then do so many companies underperform their growth expectations when executing these strategies? Growth strategies to enter adjacent geographic, product or service markets are supposed to be less risky and offer more upside because they leverage the core capabilities of the current…

Online shopping and e-commerce channels are driving retailers to develop solutions that keep the retail experience relevant to consumers. One such strategy is leveraging POS technology to produce essentially an “endless aisle.” The endless aisle strategy offers customers unlimited inventory and assortment ‒ whether they’re shopping online or in the physical store. Over the last…

Innovation and new product launches are key growth drivers for successful technology companies. Marketing teams are well versed at taking ideas from concept through product, pricing, promotion and distribution strategies to commercialize with the perfect positioning to drive sales growth. Then, complaints start rolling in and warranty or support costs blow-out the budget. What went…

Proactive’s Intelligence2day® provides up-to-the-minute, easily–accessed, ready-to-use intelligence to shape strategic and tactical business decisions. Case in Point: A Fortune 500 pharmaceutical company had launched a widely-used best-in-class drug, but knew that competitors had on–market and late-stage developmental assets that threatened their current market share. View Case Study

The phrase “Businesses face more challenges today than ever” gets thrown around a lot. It may or may not be true, but chances are your business is facing some unique change in one or many areas in regards to competition – be it local, online or foreign. In order to beat the competition and keep…