A Driving Force In Decision Support Services

Proactive Worldwide History

Since 1995, Proactive Worldwide has evolved from a two-person operation into one of the world’s leading decision support, research, and consulting firms, with delivery teams in North America, Europe and Asia Pacific.

Gary Maag and David Kalinowski founded Proactive in 1995 and have worked tirelessly to build the infrastructure that has allowed us to become a driving influence in the decision support community. Throughout our history, we have used evidence-based, primary intelligence as the foundation that allows our clients to make informed, critical business decisions. Our focus on primary research serves as the catalyst upon which all of our additional decision support solutions have been developed.

We have been at the forefront in developing the concept of decision support services, linking evidence-based market and competitor intelligence and insight with strategy development and implementation. We are recognized as having an early-mover approach, offering a holistic consulting method that helps key executives develop intelligence solutions that drive business strategy. We are proud to say that we have built an international reputation of collaboration and business stewardship and are known as trusted advisors and extended members of our clients’ teams. A representative list of our project locations is below:


Most research and consulting firms appear similar at first glance. Their staff qualifications, capabilities presentations, and fee structures don’t vary much. Where they can differ greatly, however, is in philosophy, process, and overall success rate in facilitating clients’ business outcomes.

Our business philosophy is based on delivering the highest level of client service with an unmatched level of quality. To accomplish this we hire, train, and retain the most enthusiastic people with the brightest minds in the business. By creating and implementing standard operating procedures we produce consistent, reliable results. We have retained a large base of our clients over many years, and are continually establishing new relationships with global companies.

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