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Competitive Intelligence Services Employee 2

SIR Webinar

February 12, 2026 at 1 pm EST

David Kalinowski will present: “Maximizing Competitive Intelligence Contributions: A Strategy and Framework for Providing Value”.

How often are you asked to show the value of what you do? It seems like Competitive Intelligence (CI) and Market Research teams are always under scrutiny to show how they contribute value to the organization. Many argue that it is impossible to show the value of research and analysis work. I don’t agree. Through a simple yet highly effective and proven framework, you will learn a strategy and approach that shows the Return on Competitive Intelligence®. And by doing so, you will gain more visibility and resources to ensure that CI becomes an integral part of the organization’s culture. 

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