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2025 Pharma CI USA Conference and Exhibition

September 17-18, 2025 – Newark, NJ

David Kalinowski will present the following: Before They Cut You: Proving Strategic Value Before It’s Too Late.

You are not competing with AI. You’re competing with leadership’s perception of what AI can do. As AI tools become more embedded in organizations, leaders are increasingly questioning the need for human-led research, insights, and intelligence functions. The growing mindset is that AI can replicate rather than enable much of what these teams do—faster and cheaper. This poses a serious risk to the future of Market Research, Competitive Intelligence, and Consumer Insights roles unless professionals can demonstrate clear, measurable value.

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