Proactive Worldwide’s unique expertise in Competitive Intelligence Monitoring for the healthcare and life sciences industry involves specific programs and methods that offer proven benefits across therapeutic areas, including enterprises in the high-risk/high reward domains of Oncology, Vaccines and Neurology.
Globally, healthcare, life sciences and pharmaceutical enterprises are under tremendous pressure to change and adapt as science continues to provide new opportunities for interventions or cures. However, these new capabilities have come with a very real monetary cost, one that has governments and payers scrambling to identify options for cost containment.
Healthcare Competitive Intelligence
In the U.S. the Affordable Care Act continues to transform the U.S. healthcare and life sciences landscape into a much more competitive proposition for all in the foreseeable future. Combining the reality of millions of new patient-consumers with continuing advancements in medical technology and healthcare delivery, enterprises now find themselves in previously unfamiliar territory, forced to add or reinvent sales and marketing units to raise brand awareness, boost market share and improve patient-consumer retention.
Fortunately, healthcare competitive intelligence consulting is a proven way of helping healthcare providers, insurance companies, specialists, pharmacies and pharmacy benefits managers — or PBMs — better evaluate their current business models with the goal of adopting more value-based business strategies.
With Proactive Worldwide’s competitive intelligence — or CI — services designed specifically for the needs of the healthcare sector, your business can accomplish the following:
- Quickly and appropriately respond to permanent regulatory and market changes
- Gain momentum over competitors
- Achieve an ongoing decision-support process aimed at guiding your business toward positive growth
Tailored to fit the needs of your business, our CI services will help you keep a finger on the pulse of important breakthroughs, developments and events in your market. As a result of this awareness of your competitive landscape, you’re better able to promote best practices and make strategic decisions that will positively impact your business moving forward.
Life Sciences Competitive Intelligence
Proactive Worldwide’s life sciences competitive intelligence consulting team is staffed by veteran members of our healthcare and life sciences team. With our PhD-level expertise on the science side and MBA-level expertise on the business side, it’s no wonder leaders in the life sciences sector turn to us to optimize their performance and outcomes.
Our life sciences CI services include — but aren’t limited to — support for the following strategic goals:
- Development and maintenance of dependable market strategies
- Greater awareness of market trends to stimulate opportunities for market gains
- Commercialization of new treatments
- Optimization of approaches and promotions related to existing treatments, drugs and therapies
Pharmaceutical Competitive Intelligence
Sometimes viewed as a subset to life sciences, the pharmaceutical industry is actually one of the most competitive landscapes associated with modern healthcare. Due to the strategic nature of every step in a drug’s development — such as making sure investments, R&D and approval processes all go according to plan — pharmaceutical competitive intelligence consulting is a proven way of keeping your business perspective informed and up-to-date.
At Proactive Worldwide, our pharma CI consulting services feature the following highlights:
- Monitoring of competitors’ product development — from R&D through lifecycle management strategies
- Real-time tracking and analyzing of competitors’ drug approvals as well as drug launch dates
- Monitoring of medical conferences, including pre-planning and post-conference reporting
- Assessment of double-blind thought leadership interviews,as well as direct participation in and presentations to advisory boards
- Assessment of M&A and potential investment opportunities
- Evaluation of salesforce structure, conversion rates and approach
- Analysis of pharmaceutical competitor commercial strategies
PWW’s knowledge and experience in healthcare market research, pharmaceutical market research and competitive intelligence programs help your organization leverage the power and sheer volume of your medical data against competitive providers and current market indicators. With our thorough research capabilities and expert-driven analysis, PWW helps healthcare, pharmaceutical, medical device, and biotechnology enterprises draw a straight line between where they land within their domain and key steps they could take to improve their standing.
When improvement is warranted, our experts guide clients toward devising and executing effective action plans for future growth and investment. Our research also provides tools to more accurately monitor progress over time.
CI Monitoring for Healthcare and Life Sciences From Proactive Worldwide
At Proactive Worldwide, we pride ourselves on the strong relationships we forge with each and every one of our clients. A good rapport is especially necessary in the field of pharmaceuticals and healthcare, where no matter how competitive the landscape, the best businesses are always striving to treat their customers with best-in-class care. It’s just another reason why, since our inception in 1995, we’ve steadily grown into a world-class CI consulting firm based on our outstanding customer service and the quality of our work.
Because we never recycle solutions or take a one-size-fits-all approach to our work, our clients have unparalleled confidence in the research, analysis and intelligence we produce.To learn more about how our CI monitoring services can help your organization stay ahead of the competition, fill out our contact form.