Proactive Worldwide Will Share Perspectives on “Disruptive Trends in the Consumer and Retail Industry” at IntelliSummit 2020

Jeffrey MansfieldJeffrey Mansfield, Senior Vice President of Consumer and Industrial Goods (CIG) at Proactive Worldwide, will be traveling to Stockholm in April to share his expertise on “Disruptive Trends in the Consumer and Retail Industry” during IntelliSummit 2020, to be held April 1-3, 2020.

In his presentation, Mansfield will provide an overview of the dynamics that are continuing to add pressure to retail and explain how the functions of market intelligence (MI) and competitive intelligence (CI) can address industries experiencing rapid change. Attendees will gain a greater understanding of what the future holds for the retail industry through real and practical objectives and lessons.

Mansfield’s keynote presentation will be held at 9:40 a.m. on Thursday, April 2. He will address the theme of this year’s IntelliSummit, which is how industries can respond to change and implement best practices in intelligence in the future. IntelliSummit is the annual Competitive Intelligence Conference for market intelligence, competitive intelligence and business intelligence professionals from all over the world.

MI/CI offers valuable analysis, outputs and recommendations that organizations should be taking advantage of. The factors driving change in the retail industry are also affecting industries outside of consumer goods. Mansfield will encourage MI/CI professionals in the retail business to lead the way in providing concrete insights to leadership across other industries that are experiencing rapid change or are expected to do so in the coming years.

At the event, Mansfield will also participate in an expert panel “Where Do We Go From Here? The Future of Market and Competitive Intelligence” and lead a roundtable discussion regarding best practices for identifying early warning risks and scenarios.

Mansfield has in-depth knowledge and insights about consumer goods market research and business intelligence. He has nearly 20 years of experience working with decision support, with strengths in both qualitative and quantitative research. Mansfield possesses a great passion and understanding of MI/CI as a useful business function.

The Consumer Goods team at Proactive Worldwide sets the standard for decision support in the retail industry, covering new product development, retail strategy, distribution benchmarking and more. This expertise is critical to provide insights into the current and future state of the retail industry.

About Proactive Worldwide

Proactive Worldwide, Inc. is an international consulting firm specializing in strategic intelligence and research. For more than two decades, the professionals at Proactive Worldwide have provided clients with insightful, data-driven information regarding customer insights, competitive intelligence and market intelligence. Our services are grounded with a strong foundation in primary source research.

Proactive Worldwide’s comprehensive services include competitive research services, wargaming simulations, competitor assessments, customer and user experience studies, scenario planning events and strategies for market entry and defense. To learn more, visit

President of Proactive Worldwide Will Host SCIP Foundations of CI Workshop

David Kalinowski, President

President and co-founder of global strategic intelligence and research firm Proactive Worldwide, David Kalinowski, will lead the Society of Competitive Intelligence Professionals (SCIP) workshop “Foundations of Market & Competitive Intelligence” on February 12 and 13, 2020 in Dallas, TX. The intensive two-day workshop will take place at AC Hotel Dallas Downtown.

Intended primarily for individuals who are relatively new to competitive intelligence, as well as current CI professionals looking for a refresher course, the workshop will offer takeaways that will empower attendees to develop and implement intelligence strategies that will lead to positive impacts on their organizations. The workshop will focus on nine core areas strategic and competitive intelligence professionals must develop in order to support evidence-based decision making. Topics Kalinowski will address include CI industry best practices, managing stakeholder expectations, conducting secondary and primary research, delivering impact through analysis, developing an intelligence network, and determining the value of CI.

To ensure attendees leave “Foundations of Market & Competitive Intelligence” with lasting skills and knowledge, the workshop will present information through practical lessons and hands-on experiences rather than mere theory. Attendees will work alongside Kalinowski and their peers, participating in role-playing activities and breakout exercises, watching videos, considering case studies and listening to stories packed with valuable decision support insight. Participants at the latest iteration of the workshop rated it at 4.9 out of 5, describing it as engaging and full of useful tools, takeaways and strategies.

After completing the workshop, participants can expect to understand how to apply an intelligence capability model to their CI function and demonstrate the value of CI. They will also learn the elements of an early warning program and develop the skills they need to improve their capacity for analysis. Following a knowledge test conducted at the end of the course, each participant will be presented with their SCIP Competitive IQ certification. This professional certification indicates the attainment of skill in market and competitive intelligence.

Online registration for the February 2020 session of the workshop runs until the day of the event. Registration price varies for SCIP members and non-members, but individuals who join the SCIP when they register for the workshop will receive a substantial discount on a one-year membership.

About David Kalinowski

Kalinowski has over 30 years of experience working in the competitive intelligence field. He has conducted CI research and consulting for hundreds of corporations across industries and borders and oversees all business operations and administration at Proactive Worldwide. A dynamic presenter, he frequently facilitates wargaming events for strategic leadership teams and presents at conferences and programs like “Foundations of Market & Competitive Intelligence.” Kalinowski has remained a member of the SCIP since 1990, and he was presented the SCIP Catalyst Award in 2005 for service to the CI profession along with being SCIP’s first recipient of its Distinguished Member – Solutions Provider award in 2015.

About Proactive Worldwide

Proactive Worldwide is a global research and consulting firm dedicated to providing decision support backed by primary research and evidence-based analysis that results in strategic insight. Founded in 1995, the company works with clients in industries such as healthcare, pharmaceuticals, consumer goods, financial services, manufacturing and technology. To learn more about Proactive Worldwide’s industry-leading work in competitive intelligence, visit

Proactive Worldwide’s David Kalinowski Joins the SIR Board of Directors

David Kalinowski, President

In October 2019, the Society of Insurance Research named President of Proactive Worldwide David Kalinowski a member of its 2020 Board of Directors. SIR announced all the individuals on its new Board of Directors in a LinkedIn post, displaying representation from a variety of companies affiliated with the insurance and marketing industries.

Kalinowski has been a contributing thought leader through his various presentations at SIR spring summits and annual conferences since 2012. He joined the SIR team this year as a Director, along with many other representatives from companies such as American Family Insurance, Allstate, The Hartford, USAA and more. The new management team oversees all the events and strategic initiatives facilitated by SIR.

As a member of the board, Kalinowski will play a part on different committees and engage in the decision-making process related to the future direction of SIR. Because SIR is known for its commitment to innovation and research in marketing and planning, becoming a part of the team will give Kalinowski the opportunity to share his years of knowledge and expertise on a wide scale. “I and extremely excited to join the SIR Board and have tremendous respect for the other Board members, and I look forward to working with them as they all share a deep passion for SIR,” said Kalinowski. “I’m eager to draw from my 30 years of work experiences to help make a positive impact on SIR and the value it delivers its membership.”

SIR is a United States organization founded on the principles and values of innovation. For almost 50 years, it has served as an outlet for insurance and marketing experts to share research, build professional relationships and pave the way for positive change in the competitive market. Members of the organization may come from any number of industries, including education, government, product development and many more.

SIR hosts multiple events throughout the year — such as annual conferences, webinars and workshops — to encourage communication between businesses and organizations while allowing them to share ideas and insights. The ideas and goals of SIR fall in line with those of Proactive Worldwide, which has representatives who are constantly striving to develop new solutions and strategies that will help businesses grow.

As President and co-founder of Proactive Worldwide, Kalinowski supervises all the company’s business and administration processes. He has had a dynamic role in the company’s operations since its initiation in 1995, which means he has also led projects and engagements for many Fortune 500 businesses across a wide range of industries.

Kalinowski’s skills are versatile, allowing him to help clients develop competitive strategies, conduct benchmarking assessments and plan wargaming events. In addition, Kalinowski has authored multiple articles and publications centered around marketing strategy and competitive intelligence.

About Proactive Worldwide

Proactive Worldwide is a competitive intelligence organization with a rich history in marketing research, strategic planning and decision-making. Businesses from all over the world come to us for all of their CI needs, and our insights have helped boost companies from a range of industries, such as technology, pharmaceuticals, manufacturing and more.

Proactive Worldwide’s goal is to work with businesses so that they can make more rational, informed financial and marketing decisions. Experts of Proactive Worldwide offer services such as CI training, competitive research assessments, voice of customer assessments, scenario planning, wargaming and other valuable company solutions.

Contact us today to learn more.

Proactive Worldwide’s Travis Smith, Ph.D. Featured on Vanderbilt University’s Beyond the Lab Podcast

Vanderbilt University Beyond the Lab Podcast

On Oct. 1, 2019, Vanderbilt University featured Vice President, Healthcare and Life Sciences of Proactive Worldwide Travis Smith, Ph.D. in its Beyond the Lab Podcast. In this podcast, Smith spoke about the history of his career and how he moved forward with a successful career in research and consulting.

The Beyond the Lab Podcast is an interview series initiated by Vanderbilt University School of Medicine’s ASPIRE Program. Its episodes feature interviews from alumni who have jobs in the biomedical field — and in these interviews, the alumni discuss the different facets, challenges and advantages of their careers. In the consulting podcast, Smith was interviewed by Vanderbilt’s Assistant Director of the Office of Career Development Kate Stuart, who asked him a variety of career-related questions.

A Brief Overview of the Topics Covered in the Podcast

Topics in the interview ranged from Smith’s path that led him to Proactive Worldwide and the qualities he and his team look for in a job candidate to how his Ph.D. prepared him for his current position.

“There is no typical day,” Smith said as he explained the many layers of his job and the jobs of the people on his team. He went on to discuss the complex schedules of the people of Proactive Worldwide and how they can vary from day to day, as well as the importance of having certain skills in the company and much more. The 20-minute interview gave listeners a brief but detailed look into the world of a research consultant.

The Beyond the Lab Podcast was an opportunity for Smith to educate and inform some of Vanderbilt University’s graduate students in the biomedical area of study while also discussing the diversity of careers within the field. He is one of ten alumni from Vanderbilt University School of Medicine who now works as part of the Proactive Worldwide team.

Smith started attending Vanderbilt University back in 2000 and graduated in 2006 with his Ph.D. in Cell and Developmental Biology. He has been with Proactive Worldwide for over four years, and he has led projects and engagements in many different areas of the healthcare and life science industries. Before joining with the company, he worked as an Associate with Booz Allen Hamilton and managed a variety of research and analysis projects with multiple organizations across the Department of Defense and Intelligence Community.

About Proactive Worldwide

Proactive Worldwide is a competitive intelligence (CI) agency that has been working with clients since 1995. As seasoned professionals in the world of marketing, research and strategic planning, we serve businesses all over the globe in industries such as pharmaceuticals, technology, consumer goods, financial services and more. Our main goal is to help companies improve their business strategies by providing them with the most reliable research and data from competitors and best industry practices. Services offered include competitive assessments, customer insights, transformational business modeling, scenario planning, forecasting and many other evidence-based solutions.

Contact us to find out if our services are right for your business.

Proactive Worldwide Featured in Vanderbilt University School of Medicine’s Annual Report

Vanderbilt University School of Medicine

This year, Vanderbilt University School of Medicine featured Proactive Worldwide in its 2018-2019 annual report. The report discussed Vanderbilt’s March 2019 visit from three Proactive Worldwide representatives and Ph.D. alumni, who guest spoke at the university’s Management and Business Principles module retreat.

The three Proactive Worldwide representatives who visited Vanderbilt were:

  • Vice President, Healthcare and Life Sciences, Dr. Travis Smith
  • Vice President, Healthcare and Life Sciences, Dr. Aaron Derdowski
  • Chief Operating Officer, Dr. Erik Prentice

During their visit to Vanderbilt University, Smith, Derdowski and Prentice attended an employer information session where they spoke about their careers with Proactive Worldwide.

Smith, Derdowski and Prentice are all alumni from Vanderbilt and share Proactive Worldwide’s vision of working with many more Ph.D. team members in the future to strengthen the competence and performance of the company in its partnerships with clients. During the information session outlined in Vanderbilt’s annual report, the three team members discussed some of the challenges and benefits of working with Proactive Worldwide, as well as how the university helped prepare them for the career path.

The report detailed the mission and expertise of Proactive Worldwide along with the support Smith, Derdowski and Prentice displayed for Vanderbilt graduate students. The report also noted that the strong relationship Proactive Worldwide has with Vanderbilt is favorable for students who have career prospects in consulting.

The Proactive Worldwide Team

The Proactive Worldwide Team comprises many skilled individuals, all of whom have the education and experience to bring a unique perspective and wealth of knowledge to business operations. The representatives who visited Vanderbilt have all made a large impact on the success of Proactive Worldwide with their variety of strengths and skills in the industry.

Smith has over a decade of experience working in the research and consulting industry and has managed a wide variety of projects with the company.

Derdowski has an extensive education consisting of experience in teaching and medical and scientific writing along with his Ph.D. He has also worked with clients across healthcare, pharmaceutical and life science markets.

Additionally, Prentice leads research-based assessments for businesses and plays a major role in developing the forecasting and strategic intelligence monitoring services of Proactive Worldwide.

About Proactive Worldwide

Proactive Worldwide is a competitive research and consulting firm that has been working with companies across a variety of industries since its founding in 1995. The Proactive Worldwide approach includes decision-making strategies based on hard facts and evidence uncovered by research, which allows businesses to become better market leaders. Dedicated to helping clients reach new heights within their industry, we offer many services, such as:

  • Competitive intelligence (CI) training
  • Competitive assessments
  • Scenario planning
  • Market entry and defense
  • Organizational strategy
  • Wargaming and much more

As experts in data collection and planning, the Proactive Worldwide team will work with your business to develop a solution that leads to exponential growth. Contact us today for more information!

Proactive Worldwide Will Present “The Sacrifice Line” at SIR Annual Conference October 2019

Schaumburg, Illinois, September 4, 2019
David Kalinowski, President
Proactive Worldwide President and co-founder David Kalinowski will present ideas about the threshold for making career and personal sacrifices in “The Sacrifice Line: Making Tradeoffs — in Research and in Life” at the SIR Annual Conference on October 22, 2019. Kalinowski’s presentation at the SIR 2019 Conference will take place from 8:05-9 a.m. and will cover the types of questions competitive intelligence (CI) professionals ask themselves when they make sacrifices and compromises in the business world.

At the conference, Kalinowski will discuss the most important factors to consider before making a sacrifice for a company, coworker or boss. Researchers and experts often make significant sacrifices to get the job done and ensure the customer receives the right service. Kalinowski argues people must know where to draw the line when it comes to sacrifices so they can effectively prioritize their own needs versus the needs of the other people in their lives.

While priorities can vary among different individuals, this presentation is designed to help them start thinking about the validity of their own expectations and those around them. This will ultimately give them the ability to make more confident choices in professional and personal situations. Kalinowski will share eye-opening ideas about how individuals can learn whether or not a sacrifice is worth it and how to use this knowledge to achieve their personal goals in life.

As the co-founder and President of Proactive Worldwide, Kalinowski supervises the company’s business decisions and transactions while making sure every operation runs smoothly. With 25 years in the CI industry, he has a wealth of experience in marketing and research leadership and has presented on related topics at a variety of venues.

The SIR Conference is a yearly event hosted by the Society of Insurance Research for insurance company representatives to learn and share ideas about new, relevant research and findings. This year’s two-day conference will take place at The Sheraton Charlotte Hotel in Charlotte, North Carolina.

Both days will feature a wide selection of different experts speaking about technology, investments, research insights and more that can help positively impact the industry. The SIR Conference allows insurance professionals to do more than just gain the latest information and insights — it also allows them to build a strong network consisting of working relationships with other companies and representatives.

About Proactive Worldwide

Proactive Worldwide is a company with a commitment to helping other businesses flourish using research and consulting expertise. The company’s use of scenario planning and competitive response modeling allows it to foster innovation and new marketing strategies so businesses can earn an edge on their competitors in the industry.

Proactive Worldwide offers a variety of services that extend to customer analysis, market and competitor intelligence, wargaming simulations and more. Contact us today if you have any additional questions about our services.

Proactive Worldwide Will Share Perspectives on “Social Media Monitoring and Analysis of Medical Conferences” at Pharma CI Conference September 2019

Schaumburg, Illinois, September 4, 2019

Proactive Worldwide Vice President of Health Care & Life Sciences, Aaron Derdowski, Ph.D., will share perspectives on applications of social media data for pharmaceutical companies at the Pharma CI Conference presentation entitled, “Social Media Monitoring and Analysis of Medical Conferences” on Wednesday, Sept. 19, 2019. Derdowski will act as a representative of the company and hold a 35-minute session that morning, highlighting the capabilities of pharmaceutical companies to monitor social media activity about conference events and provide many user insights.

About the Session

Medical conferences provided by health care professionals and researchers have become more visible to the public than ever through the rise of online social media platforms. The internet gives an outlet for individuals to see new information that researchers provide and express thoughts and ideas about that information within the public eye.

Derdowski proposes that pharmaceutical companies can take advantage of the social media phenomenon for the betterment of the medical industry and communities everywhere. By using services to collect and analyze relevant social media data, industry leaders can learn more about reactions and influences of specific information along with the topics that users share and debate the most. Derdowski will then discuss the ways that companies can incorporate these strategies and make them effective tools for improving the industry.

Derdowski has an extensive education in multiple disciplines, including a Ph.D. in Microbiology and Immunology as well as a background in university teaching and experience with scientific and medical writing. As an expert on research and client management for pharmaceutical companies with a variety of projects on his resume, he has the background to help him understand and discuss medical and pharmaceutical strategies.

This Year’s Pharma CI Conference

Derdowski’s presentation will be one of many held during the three days of this year’s Pharma CI USA Conference. This event is the largest annual conference and exhibition for competitive intelligence issues and developments facing the pharmaceutical industry today. Making room for the voices of a diverse group of international companies, the Pharma CI Conference is a place for these company representatives to meet and share ideas over sessions, workshops and networking events.

Dozens of informative insights on the latest competitive strategies in pharmaceuticals this year will strengthen the industry and help leaders make more effective business choices.

Working With Proactive Worldwide

Proactive Worldwide is a consulting firm for research and business strategy development with over 25 years of experience behind it. With clients leading many different types of industries, Proactive Worldwide offers services in scenario planning, competitive response modeling and more, based on insights and evidence gathered by the company.

At the Pharma CI Conference, the company will discuss the power of online tools to gather information about consumers. Proactive Worldwide representatives such as Derdowski make it possible for clients all over the world to market and serve individuals and communities with more effective technologies, predictions and planning. Contact us today for more information about our experience with competitive intelligence and strategic planning.

Proactive Worldwide Will Moderate a Roundtable and Host a Workshop at IntelliSummit™ April 2019

Schaumburg, Illinois, March 20, 2019

Jeff Mansfield, Senior Vice President of Consumer and Industrial Goods at Proactive Worldwide, will moderate a roundtable discussion and host a user conference workshop at IntelliSummit™, which will be held on April 10 through April 12 in Stockholm, Sweden.

Held annually in Stockholm, IntelliSummit™ is a three-day competitive intelligence — or CI — conference that brings together CI professionals from around the world. Organized by Comintelli and sponsored by Intelligence2day®, the event offers outstanding opportunities for networking, learning and giving back, as well as inspiring and drawing inspiration from intelligence leaders and fellow CI professionals.

On April 11, Mansfield will moderate a roundtable discussion titled “Managing expectations in a changing CI world.” The conversation will center on what best practices have proven to be most successful in CI. In addition, it will focus on how leaders’ expectations are changing as a result of disruptive business models, as well as how CI professionals can effectively manage those expectations.

On April 12, Mansfield will host the user conference workshop “How to set up early warnings within Intelligence2day®.” He’ll discuss how an early warning process functions, what elements it requires to be successful and the various forms of indicator classifications. He’ll also explain how to bring all of these concepts into Intelligence2day®.

As an expert qualitative and quantitative researcher, Mansfield possesses more than 13 years of experience providing high-quality decision support services. He’s well-versed in strategic planning, international business practices and value chain analysis across a broad range of industries. In addition, he’s highly skilled at overseeing many different types of global projects including private company profiles, logistics and distribution, supply chain analyses, industry trends, product launches, pre-merger and acquisition due diligence, pricing analyses, facility assessments, ongoing monitoring assessments, product development and benchmarking.

About Proactive Worldwide

Proactive Worldwide is a global research and strategic intelligence organization that has been providing data-driven, actionable information within the competitive intelligence, market intelligence and customer insights domains for well over 22 years. Our highly skilled professionals offer a wide selection of services, including scenario planning events, competitive research, user experience studies, competitor assessments, market entry and defense strategies and war gaming simulations. All of our services are based on primary source research. For more information, contact us online.

President of Proactive Worldwide Will Host a Workshop at SCIP 100/200 Boot Camp

David Kalinowski, President

Schaumburg, Illinois, March 1, 2019

David Kalinowski, President of Proactive Worldwide, will host the workshop “Foundations in Competitive Intelligence” at SCIP 100/200 Boot Camp, which will take place in Baltimore, Maryland on March 27 and 28, 2019.

The boot camp is an interactive event that’s intended to give participants the opportunity to learn and interact with one another as a part of their professional development. The workshops will teach them the core competencies that are needed to achieve intelligence-enhanced decision-supporting capabilities.

The workshop “Foundations in Competitive Intelligence” fulfills the requirements for the CAP-I Certification. Designed for professionals in search of a refresher course and individuals who are new to competitive intelligence (CI), it’s full of practical takeaways about the fundamentals of CI. When these fundamentals are consistently applied, they contribute significantly to organizational success. Workshop participants will hear stories, watch videos and discuss case studies, as well as participate in role playing and other breakout exercises.

After completing the workshop, participants will know how to implement an intelligence capability model to build their CI function, and they’ll understand the various strategies for managing stakeholder expectations. They’ll gain insights into conducting primary and secondary research and learn about constructing a network. They’ll also develop and practice their analytical skills, outline the various components of an Early Warning program and know how to demonstrate the value of competitive intelligence.

With nearly 30 years of experience in research, competitive intelligence and consulting, Kalinowski oversees all of Proactive Worldwide’s consulting services. He regularly lead numerous successful engagements for domestic and international organizations. In addition, as an expert in CI Function Development and Counterintelligence, he regularly advises executive boards — plus, he frequently acts as a facilitator at war gaming events for strategic leadership teams. He’s a dynamic presenter and a 2005 recipient of the SCIP’s Catalyst Award.

About Proactive Worldwide

Proactive Worldwide, Inc., is a global strategic intelligence and research firm that has been providing data-driven, useful information within the domains of customer insights, market intelligence and competitive intelligence to its clients for more than 23 years. Its professionals offer services that include but aren’t limited to competitor research and assessment, user experience studies, customer experience studies, war gaming simulations, market entry and defense strategies, and scenario planning events. For more information, get in touch with us today.

Proactive Worldwide Will Present at the CAS 2019 Ratemaking, Product and Modeling Seminar & Workshops

David Kalinowski, President

Schaumburg, Illinois, March 1, 2019

David Kalinowski, President of Proactive Worldwide, will be co-hosting with Jeffrey Jablonski of Erie Insurance the workshop “Implement a Strategic Early Warning Program to Mitigate Risk and Seize Opportunities” during the CAS 2019 Ratemaking, Product and Modeling (RPM) Seminar & Workshops, which will take place in Boston from March 25-27, 2019.

The RPM seminar will offer underwriters, actuaries and other insurance professionals the opportunity to stay current with industry developments and further their ongoing education. In addition, the seminar will also provide a networking platform, as well as a venue for a range of exhibitors to demonstrate their knowledge and services.

The workshop “Implement a Strategic Early Warning Program to Mitigate Risk and Seize Opportunities” will be held at 10:15am on March 26th and is intended to educate participants on how to avoid unpleasant surprises and identify high-potential opportunities by implementing a Strategic Early Warning program. This will enable them to monitor disruptive strategies and emerging threats, as well as track significant indicators, drivers, weak signals and other external forces that could impact their organizations’ current and future view of the market — something that’s essential to building greater business value.

As Kalinowski will explain, Strategic Early Warning programs enable organizations to protect themselves against both expected and unexpected competitive and market developments. They alert decision makers to crucial market developments, which allows them to minimize threats and seize opportunities before their competition. This is critical to survive and to thrive in today’s competitive insurance marketplace.

Kalinowski has nearly 30 years of experience in research, competitive intelligence and consulting. As such, he has spearheaded numerous engagements for both domestic and international organizations. Executive boards regularly seek him out for his expertise in CI Function Development and War Gaming. He’s an engaging, dynamic facilitator and a 2005 recipient of the SCIP’s Catalyst Award.

About Proactive Worldwide

Proactive Worldwide, Inc. is an international strategic intelligence and research company that delivers data-driven, insightful information within the domains of market intelligence, competitive intelligence and customer insights. For more than 23 years, our professionals have been providing a wide range of services that are anchored in primary source research, including but not limited to market entry and defense strategies, competitor research and assessments, scenario planning events, user experience studies, customer experience studies and war gaming simulations. Contact us today for more information.


Proactive Worldwide

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