When the hustle and bustle of Black Friday engulfs the market, one thing becomes abundantly clear: the world of business is anything but predictable. Like a store bracing for the sudden surge of shoppers, companies often face dramatic swings. Whether…

Ahoy there, fellow strategists! As we don our pilgrim hats and prepare for a Thanksgiving feast, let’s embark on a delightful journey — a journey tracing the roots of competitive intelligence from the iconic Mayflower voyage to the digital-driven age…

In the fast-paced business world, staying ahead of the competition isn’t just a goal—it’s a necessity. But the Competitive Intelligence (CI) landscape isn’t what it used to be; it’s evolving, diversifying, and becoming more intricate. As CI practitioners, intelligence contributors,…

Amid the ever-changing dynamics of today’s business landscape, how can you stay one step ahead of the competition? One method often overlooked is the strategic monitoring of events such as conferences, symposiums, and congresses. These gatherings are more than just…

You’ve found a potential acquisition target. The buzz of opportunity fills the air. As you stand at the threshold of a strategic merger or acquisition (M&A), it’s tempting to rush through due diligence in a whirlwind of excitement. But hold…

You’re part of a leadership team running a successful corporation and you’ve done your due diligence investing in cutting-edge AI-driven competitive intelligence software. It’s a powerful tool, gleaning insights from big data, keeping tabs on competitors, and identifying market trends….

What’s a Customer Journey Map? A customer journey map is a visual representation that helps you understand the journey your customers embark upon when they interact with your business. It lays out the steps and experiences they go through, guiding…

Ethical conduct should always be top-of-mind as you embark on any competitive intelligence research endeavor. In the business landscape, gathering information about your rivals is an essential part of staying ahead. Doing so responsibly and ethically will enable you to…

In today’s hyper-competitive business landscape, staying ahead of the curve is paramount for any corporation seeking sustainable success. Competitive intelligence – gathering and analyzing information about the competition – plays a pivotal role in achieving that objective. Enter artificial intelligence….