RESEARCH

Since 1995, Proactive Worldwide has completed more than 3,000 strategic and competitive intelligence engagements spanning industries across the globe. We have assisted clients of all sizes to make critical, multi-million and multi-billion dollar decisions backed by evidence-based primary intelligence.

[ WE EXCEL AT CONDUCTING EVIDENCE-BASED
PRIMARY RESEARCH AND ANALYSIS ]

We believe that process-driven research—both quantitative and qualitative—is the foundation on which game-changing strategies are built. We take pride in the fact that historically we have practiced “in-sourcing” versus the common industry practice of outsourcing intelligence gathering. We believe that outsourcing critical intelligence decision support leads to compromised quality control and inconsistency of intelligence. This important differentiator allows us to properly validate and use consistent analytical methods to confirm our intelligence findings.

We use cross-functional practice teams that allow us to fully customize our research capabilities and resources for each project, while remaining flexible to meet our clients’ unique needs. Our research and analytical solutions are anchored by the framework that we have refined and strengthened over more than 15 years, which includes:

Process-driven, evidence-based intelligence sourcing: Based on non-published, human primary intelligence source interactions.
Semantic layering: Analyzes the evidence base to prioritize alternatives and create contingencies.
Hot spot identification: Targets the top three to five emerging opportunities or threats that can impact a business.

Focal points: Identifies the hotspots and where they may occur, to:
- Accelerate and sustain competitive advantage
- Blunt emerging threats
- Allocate and re-allocate resources to areas of greatest ROI
- Achieve the greatest value for the company

Typical Engagements Include:

Brand and product evaluation
Change management review
Customer relations assessment
Enterprise performance metrics
Global distribution and supply chain footprint
Infrastructure solutions
Market and industry segmentation

Operational benchmarking
Pre-due-diligence for M&A
Pricing strategy
Risk assessment and evaluation
Sales and workforce structure
Transformation strategy plans
Systems and technology integration threats

RESEARCH

[ WE EXCEL AT CONDUCTING EVIDENCE-BASEDPRIMARY RESEARCH AND ANALYSIS ]

Typical Engagements Include:

[ WE EXCEL AT CONDUCTING EVIDENCE-BASED
PRIMARY RESEARCH AND ANALYSIS ]