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CONSUMER GOODS
Our Consumer Goods team sets the standard for decision support. We cover retail strategy, new product development, systems benchmarking, direct-store drop strategies, distribution benchmarking, component material sourcing, packaging advances, and more. Our up-to-the-minute competitive insights are what you need to know.
[OUR SERVICES]
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Clients work with us not simply for our research capabilities, but also for our proven project processes and transparent communications. Our service is another differentiator. The insights we gain on each project are shared only with the client, ensuring that they maintain a unique competitive advantage over competitors. Typical studies that we execute on behalf of our clients include:
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- Brand and product evaluation
- Competitive profiles
- Competitive R&D efforts
- Compensation benchmarking
- Current and next generations products
- E-commerce, order fulfillment and delivery
- Global market assessments
- Key profitability and cost advantages
- M&A pre-due diligence
- Market landscape assessments
- Market/Industry segmentation studies
- Organizational structure assessments
- Operational benchmarking reports
- Pricing schedules and philosophy
- Pricing strategies assessments
- Retail strategies and initiatives
- Retailer insights on competitors/client
- Risk assessments
- New market entry assessments
- Sales and promotional direction and spending
- Sales benchmarking
- Sourcing
- Talent benchmarking
- Technology opportunities and threats
- Value propositions
- Value-added programs evaluations
- Win/Loss assessments
- Warehousing and inventory efficiencies
- Worldwide strategic marketing efforts
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Vertical Markets Served
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Our areas of expertise include:
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- Apparel
- Baby and child care
- Batteries
- Beverages (CSC, non-CSC, water, tea, energy drinks, and functional)
- Cleaning products
- Consumer electronics
- Food service and distribution
- Food (canned and frozen, dairy, candy and confections, chocolate, gum, flavorings, grains)
- Hotel and hospitality
- Personal care and hygiene
- Quick-service restaurants
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Our Team
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Our team has years of experience not only in food and beverages and CPG-related topics but in collecting hard-to-find information through primary and secondary research techniques. We employ researchers and analysts with a wide variety of backgrounds, including journalism, MBAs from top business schools, the physical sciences, and organizational psychology.
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